\n\t\t\t\t\t\tPittsburgh always bleeds black and gold, but the passion for the Steelers feels even stronger this week ahead of the playoffs. \u201cWe\u2019re going all the way. We\u2019re going to the Super Bowl,\u201d said Steelers fan Shawaun Morgan. As the Steelers prepare to take on the Houston Texans on Monday, the organization is giving fans plenty of ways to get in the spirit before the big game. \u201cThis is a special moment for us in the playoffs and so we want the fans to know how special it is to us, and we know its special to the fans and so it\u2019s really just us coming together with the fans in an authentic way to just you know rally around the team,\u201d said Pittsburgh Steelers Director of Marketing Justin Mitchell.From bridges, to buildings, landmarks in the city will be lit up with the Steelers\u2019 signature colors. The Terrible Towel is in the spotlight this week too, not only for the game, but for its 50thanniversary. Starting Thursday, themed photo ops will be available for fans at the 20th Street passageway in the Terminal in the Strip District and at baggage claim inside Pittsburgh International Airport. Fans are encouraged to tag @Steelers and @SteelersUnite for a chance to be featured on the team\u2019s social pages. Meanwhile on the North Shore, the party will start early at Tequila Cowboy on Saturday. \u201cWe have a really big rally coming up on Saturday night at Tequila Cowboy from 5-7,\u201d said Mitchell. \u201cWe\u2019ll have some former players there, we\u2019ll do some ticket giveaways, have some fun with some fans.\u201dThe Steelers are set to hold a coffee truck activation from 11:30 am to 2:00 pm on Friday at the entrance of Stage AE on Chuck Noll Way.Mitchell said they will surprise one of the schools in the Pittsburgh Public School District with a rally on Friday.The fun will roll into Monday at 1103 Western Avenue where three groups of Steelers fans will team up to host a massive family friendly tailgate. \u201cTailgate entrance gives you everything, food, drinks, good time, DJ\u2019s,\u201d said Ron O\u2019Shea, a member of the Yinzer Mob. The Yinzer Mob, Steel Pride Family, and SteelERMobile coordinate the \u201cPittsburgh Tailgate\u201d every home game. \u201cWe appeal and try to make it fun for everyone of all ages, all walks of life,\u201d said Aaron Saenz, of Steel Pride Family. The ticketed event is open to everyone, no matter who they\u2019re rooting for. \u201cWe like to make a homebase, not just for the Steelers fans, but for the opposing team also for their fanbase,\u201d said Saenz. \u201cWe want them to feel welcome while they\u2019re in Pittsburgh.\u201dThe tailgate begins at 3:30 pm. To purchase tickets, click here.\n\t\t\t\t\t<\/p>\n
\t\t\t\t\t\tPITTSBURGH \u2014 \t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
Pittsburgh always bleeds black and gold, but the passion for the Steelers feels even stronger this week ahead of the playoffs. <\/p>\n
\u201cWe\u2019re going all the way. We\u2019re going to the Super Bowl,\u201d said Steelers fan Shawaun Morgan. <\/p>\n
As the Steelers prepare to take on the Houston Texans on Monday, the organization is giving fans plenty of ways to get in the spirit before the big game. <\/p>\n
\u201cThis is a special moment for us in the playoffs and so we want the fans to know how special it is to us, and we know its special to the fans and so it\u2019s really just us coming together with the fans in an authentic way to just you know rally around the team,\u201d said Pittsburgh Steelers Director of Marketing Justin Mitchell.<\/p>\n
From bridges, to buildings, landmarks in the city will be lit up with the Steelers\u2019 signature colors. The Terrible Towel is in the spotlight this week too, not only for the game, but for its 50thanniversary. <\/p>\n
Starting Thursday, themed photo ops will be available for fans at the 20th Street passageway in the Terminal in the Strip District and at baggage claim inside Pittsburgh International Airport. <\/p>\n
Fans are encouraged to tag @Steelers and @SteelersUnite for a chance to be featured on the team\u2019s social pages. <\/p>\n
Meanwhile on the North Shore, the party will start early at Tequila Cowboy on Saturday. <\/p>\n
\u201cWe have a really big rally coming up on Saturday night at Tequila Cowboy from 5-7,\u201d said Mitchell. \u201cWe\u2019ll have some former players there, we\u2019ll do some ticket giveaways, have some fun with some fans.\u201d<\/p>\n
The Steelers are set to hold a coffee truck activation from 11:30 am to 2:00 pm on Friday at the entrance of Stage AE on Chuck Noll Way.<\/p>\n
Mitchell said they will surprise one of the schools in the Pittsburgh Public School District with a rally on Friday.<\/p>\n
The fun will roll into Monday at 1103 Western Avenue where three groups of Steelers fans will team up to host a massive family friendly tailgate. <\/p>\n
\u201cTailgate entrance gives you everything, food, drinks, good time, DJ\u2019s,\u201d said Ron O\u2019Shea, a member of the Yinzer Mob. <\/p>\n
The Yinzer Mob, Steel Pride Family, and SteelERMobile coordinate the \u201cPittsburgh Tailgate\u201d every home game. <\/p>\n
\u201cWe appeal and try to make it fun for everyone of all ages, all walks of life,\u201d said Aaron Saenz, of Steel Pride Family. <\/p>\n
The ticketed event is open to everyone, no matter who they\u2019re rooting for. <\/p>\n
\u201cWe like to make a homebase, not just for the Steelers fans, but for the opposing team also for their fanbase,\u201d said Saenz. \u201cWe want them to feel welcome while they\u2019re in Pittsburgh.\u201d<\/p>\n