Sports Casting Bets<\/a> \u2014 a site that includes dozens of sports experts, took a look at the estimated NIL spending and found out who has the most to spend. <\/p>\nNone other than the Texas Longhorns top the list. Texas hooks its horns into NIL spending with an estimated $23 million budget. NIL programs are backed by alumni, donors and partnerships \u2014 and the Longhorns top the list.<\/p>\n
Texas A&M makes the list \u2014 taking the fourth spot with an $18.5 million budget. A&M has a loyal fan base that seems to grow every year. Players in Aggieland and other schools often take their NIL deals and can use them to promote good causes. <\/p>\n
Last year, A&M quarterback Marcel Reed partnered with a private jet company to advocate and educate about organ donation.<\/p>\n
“We’re just proud to you know, set the example and hopefully others will follow and really change the way they think about doing NIL deals where it’s not just a single individual focus, but how can these partnerships go to help people, in a way that’s much bigger than themselves,” ENG President Steve Hoffman said in August of 2025. <\/p>\n
“I find it really cool that you know I’m one of probably four or five people who have that deal, but I find it even more cool that I’m able to kind of have that story behind it and the mission that you know we’re going with the purpose,” Reed said last year.<\/p>\n
Here are the rest of the rankings and estimated budgets:<\/p>\n
1Texas$23.0M2Ohio State$20.0M3Oregon$19.0M4Texas A&M$18.5M5Georgia$17.5M6Miami$16.5M7Alabama$15.5M8LSU$15.0M9Tennessee$14.0M10Michigan$13.5M11Florida$13.0M12Oklahoma$12.5M13Penn State$12.0M14Auburn$11.5M15Texas Tech$11.0M16Florida State$10.5M17Ole Miss$10.0M18Nebraska$9.5M19USC$9.0M20Kentucky$8.5M<\/p>\n
The Transfer Portal closes on January 16. <\/p>\n
Follow Shahji on social media!<\/p>\n
More stories from Shahji Adam<\/p>\n","protected":false},"excerpt":{"rendered":"WACO, Texas (KXXV) \u2014 Name, image and likeness or NIL is how collegiate programs to get the best…\n","protected":false},"author":2,"featured_media":662773,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[14558,7,14559,1057,49,48,9609,14560,95817,3260,6212,4156],"class_list":["post-662772","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ncaa-football","tag-25-sports","tag-football","tag-kxxv-sports","tag-longhorns","tag-ncaa","tag-ncaa-football","tag-nil","tag-shahji-adam","tag-tamu-football","tag-texas-am-football","tag-texas-football","tag-transfer-portal"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/115857335463358079","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/662772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=662772"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/662772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/662773"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=662772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=662772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=662772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}