![\"\"](\"https:\/\/www.insurancejournal.com\/app\/uploads\/2026\/01\/Arizona-Cardinals-play-the-Los-Angeles-Rams-Bloomberg-scaled.jpg\")
<\/a>The Arizona Cardinals play the Los Angeles Rams at SoFi Stadium on Jan. 4. Photographer: Sean M. Haffey\/Getty Images<\/p>\nWhile the billboards have not been erected yet, the dispute has escalated into a broader fight over who controls lucrative advertising rights near the venues.<\/p>\n
\u201cBillionaires are not above the law,\u201d the city said in a filing Friday in response to the suit Kroenke filed in July in Los Angeles Superior Court.<\/p>\n
Kroenke developed the 300-acre site known as Hollywood Park \u2014 which sits about four miles east of the Los Angeles International Airport \u2014 without public financing, rare for such a massive sports facility. Anchored by the stadium, it also features the YouTube Theater, as well as office, retail and residential buildings.<\/p>\n
Hollywood Park neighbors the Intuit Dome, a $2 billion arena developed by the emeritus Microsoft chief, Steve Ballmer, that has been the home of his Los Angeles Clippers basketball team since 2024. The opulent venues, along with the Kia Forum that formerly hosted the Los Angeles Lakers, have earned Inglewood the nickname \u201cCity of Champions.\u201d Ballmer\u2019s companies are also suing Inglewood over the billboards.<\/p>\n
In April, Inglewood approved a contract with WOW Media to install as many as 60 digital billboards around Hollywood Park that would share ad revenue with the city. Kroenke\u2019s complaint alleges the deal violates terms of his 2015 development agreement that prohibits billboards near his property and that it diverts money away from his investment while taking advantage of traffic to his venues.<\/p>\n
\u201cThe city has pulled the rug out from under Hollywood Park,\u201d his lawyers wrote.<\/p>\n
Inglewood counters that the development agreement for Kroenke\u2019s stadium is invalid, because it was approved through a citizen-led referendum rather than direct negotiations. The city contends there should be no restrictions on nearby advertising.<\/p>\n
\u201cWe have every right to use public land for what we want to do,\u201d Inglewood Mayor James Butts said in an interview. \u201cI don\u2019t see any legal arguments that would give them control over what we do on city land.\u201d<\/p>\n
Kroenke\u2019s lawyers didn\u2019t immediately respond to a request for comment on the city\u2019s latest court filing.<\/p>\n
Kroenke has a history of playing hardball with his teams\u2019 cities. He moved the Rams from St. Louis to Los Angeles in 2016, prompting years of litigation that ended with a $790 million settlement. The Rams face the Carolina Panthers in a wild card playoff game Saturday.<\/p>\n
The case is Pincay Re LLC v. City of Inglewood, 25TRCV04256, Los Angeles County Superior Court.<\/p>\n
Top photo: Stan Kroenke at the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, in 2025. Photographer: David Paul Morris\/Bloomberg.<\/p>\n
Copyright 2026 Bloomberg.<\/p>\n
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\n Lawsuits<\/a>
\n Louisiana<\/a>\n <\/p>\n