{"id":698400,"date":"2026-01-23T07:58:22","date_gmt":"2026-01-23T07:58:22","guid":{"rendered":"https:\/\/www.rawchili.com\/nfl\/698400\/"},"modified":"2026-01-23T07:58:22","modified_gmt":"2026-01-23T07:58:22","slug":"the-scoop-with-nfls-kyle-smith","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nfl\/698400\/","title":{"rendered":"The Scoop with NFL\u2019s Kyle Smith"},"content":{"rendered":"

Welcome to the Scoop<\/a>: a weekly email series in which we quiz fashion insiders on the stories of the week. This will be a way for the Vogue Business community to synthesize and reflect on the latest headlines and get a little inside scoop every Friday.<\/p>\n

This week\u2019s guest is the NFL\u2019s first-ever fashion editor, Kyle Smith. Smith is the reason all these American football players are suddenly people you recognize \u2014 sitting front row at the shows and talking on podcasts about their \u2018fits.<\/p>\n

Over the past year, the stylist (who also created his role himself by simply identifying a gap in the market) has taken over tunnel walks and redefined them as moments of opportunity \u2014 for the players to express their personal style and for the league to make money. Abercrombie & Fitch , Breitling, and Hugo Boss are just three of the brands the league has collaborated with in the last year.<\/p>\n

As his first official NFL season draws to a close, I caught up with Smith to get the scoop on this year\u2019s Super Bowl.<\/p>\n

Hi Kyle, what\u2019s the scoop?<\/p>\n

The Super Bowl\u2019s coming up, and as you already know, Abercrombie & Fitch is the first official fashion partner of the NFL. What you didn\u2019t know is that we\u2019re holding a fashion show with Abercrombie & Fitch on the eve of the Super Bowl.<\/p>\n

If you look at Abercrombie & Fitch\u2019s history, it\u2019s 134 years old. When I went to the brand\u2019s headquarters to broker this deal, I saw a pair of trousers that had been worn by JFK there \u2014 I got goosebumps. So the show is inspired by their long, rich history, and then adding an NFL lens to it.<\/p>\n

The event will be invite-only. I don\u2019t want to give out too much, but it\u2019s going to be star-studded as it\u2019s right before our big celebrity flag football game. So every celebrity in town for the Super Bowl will be there. And so will I, wearing Abercrombie & Fitch \u2014 all black.<\/p>\n

I feel like the fashion show as a format, outside of fashion weeks, is gaining traction.<\/p>\n

I think the idea of a fashion presentation is changing. What I love about fashion is that it touches so many parts of culture, and sometimes it\u2019s almost silly to look at it in a vacuum, right? So it\u2019s like, how does fashion touch sports? How does it touch film? How does fashion touch all these other parts of life? Having a fashion show at the Super Bowl is celebrating the fact that people can express their identity through their football fandom. And football means so much to so many. It\u2019s a very exciting way to engage more and more people with fashion.<\/p>\n

You only wear black, so I know you will love this question. We got word that Gen Z is turning its back on it<\/a>: what are your thoughts?<\/p>\n

This is such a loaded question for me. I didn\u2019t know that until you sent me that article. Honestly, I think it\u2019s just a trend, and it might be a reaction to the doom and gloom of it all. I have a 19-year-old sister. I read sentiment about how Gen Z feels, and I get it. It\u2019s really hard out there. If you can bring joy to your life in any way possible, whether it\u2019s by wearing brighter colors or adding a charm to your bag, do it. Bring yourself joy no matter what.<\/p>\n

There\u2019s that classic notion that people who work with clothes wear black so that they can focus on other people\u2019s clothes. Is that why you wear black?<\/p>\n","protected":false},"excerpt":{"rendered":"Welcome to the Scoop: a weekly email series in which we quiz fashion insiders on the stories of…\n","protected":false},"author":2,"featured_media":698401,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[73192,7,7528,6,505,101839],"class_list":["post-698400","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-fashion-show","tag-football","tag-kyle-smith","tag-nfl","tag-super-bowl","tag-the-scoop"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/115943355503028892","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/698400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=698400"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/698400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/698401"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=698400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=698400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=698400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}