{"id":723437,"date":"2026-02-02T09:34:24","date_gmt":"2026-02-02T09:34:24","guid":{"rendered":"https:\/\/www.rawchili.com\/nfl\/723437\/"},"modified":"2026-02-02T09:34:24","modified_gmt":"2026-02-02T09:34:24","slug":"the-nfl-is-taking-heat-for-its-super-bowl-60-apparel-looks-awful","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nfl\/723437\/","title":{"rendered":"The NFL Is Taking Heat For Its Super Bowl 60 Apparel, ‘Looks Awful’"},"content":{"rendered":"

It’s officially Super Bowl<\/a> 60 week.<\/p>\n

The New England Patriots<\/a> are set to take on the Seattle Seahawks<\/a> in Super Bowl 60. The game is being played at Levi’s Stadium in Santa Clara, California. Kickoff is set for 6 p.m. E.T. on Sunday, February 8.<\/p>\n

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Fans, players, coaches, media and more are beginning to arrive in the San Francisco, California area. Photos of the NFL<\/a>‘s official Super Bowl 60 merchandise are surfacing on social media.<\/p>\n

Some are ripping it.<\/p>\n

Who’s buying an AFC or NFC hat?<\/p>\n

“Not the Rob Lowe department,” one fan joked.<\/p>\n

“SEC football fans would go crazy for this,” one fan added.<\/p>\n

“This is how SEC fans look,” another fan wrote.<\/p>\n

Patriots fans bothered by their Super Bowl 60 gear, too<\/p>\n

It’s not just the AFC and NFC fan hats that are getting chastised on social media. Patriots Super Bowl gear is facing blowback, too.<\/p>\n

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NFL fans don’t love it.<\/p>\n

“We\u2019ve really lost the plot completely when it comes to pro sports merchandise. I miss the 2000\u2019s and 2010\u2019s,” one fan wrote.<\/p>\n

“Hilarious, but sad and not unexpected, that the largest sports merchandise company on earth, doesn’t have any actual jerseys from either team at the SUPERBOWL store lol,” one fan added.<\/p>\n

“Fanatics is one of the worst companies of all time,” one fan added.<\/p>\n

“Garbage, it\u2019s all garbage. What happened to \u201cwear what the pros wear.\u201d That was the biggest reason you wanted gear as a kid. Joke,” one fan added.<\/p>\n

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“Still cannot believe the gross non-authentic jersey selection that spread through this event (not just this year). Make the gameday Super Bowl jerseys more accessible to fans. Please,” one fan added.<\/p>\n

“The NFL can\u2019t even get Super Bowl patches on their own jerseys. What a (expletive) show merchandising has become across sports,” another fan added.<\/p>\n

It’s a rough look.<\/p>\n

This story was originally published by The Spun<\/a> on Feb 2, 2026, where it first appeared in the NFL<\/a> section. Add The Spun as a Preferred Source by clicking here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"It’s officially Super Bowl 60 week. The New England Patriots are set to take on the Seattle Seahawks…\n","protected":false},"author":2,"featured_media":723438,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[53632,7,249,6,40421,261,505],"class_list":["post-723437","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-doug-kyed","tag-football","tag-new-england-patriots","tag-nfl","tag-nfl-shop","tag-seattle-seahawks","tag-super-bowl"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/116000356028707821","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/723437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=723437"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/723437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/723438"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=723437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=723437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=723437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}