{"id":724722,"date":"2026-02-02T22:14:16","date_gmt":"2026-02-02T22:14:16","guid":{"rendered":"https:\/\/www.rawchili.com\/nfl\/724722\/"},"modified":"2026-02-02T22:14:16","modified_gmt":"2026-02-02T22:14:16","slug":"michigan-sets-football-ticket-revenue-record-overtaking-ohio-state","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nfl\/724722\/","title":{"rendered":"Michigan Sets Football Ticket Revenue Record, Overtaking Ohio State"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Michigan Wolverines generated $67.6 million in football ticket revenue in fiscal year 2025, according to the school\u2019s latest NCAA Financial disclosures\u2014the highest total ever reported by a FBS public university.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe haul snaps rival <a href=\"https:\/\/www.sportico.com\/t\/ohio-state\/\" id=\"auto-tag_ohio-state_1\" data-tag=\"ohio-state\" rel=\"nofollow noopener\" target=\"_blank\">Ohio State<\/a>\u2019s long-running reign atop the category. The Buckeyes, who reported $67 million in FY25, have held that title in every non-COVID season since at least fiscal year 2018, according to Sportico\u2019s <a href=\"https:\/\/www.sportico.com\/leagues\/college-sports\/2023\/college-sports-finances-database-intercollegiate-1234646029\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">college finance database<\/a>. In 2018, Ohio State ranked No. 1 at $59.4 million, while Michigan trailed well behind at $39.8 million.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOther perennial heavyweights include Texas ($62.8 million in FY25), Texas A&amp;M ($53.9 million) and LSU ($43.6 million). \u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMichigan\u2019s ticket revenue benefited from both volume and scale. The Wolverines held eight home games during the 2024 season\u2014one more than the previous year, when the team won a national title\u2014and also play in the largest-capacity college football stadium, appropriately nicknamed \u201cthe Big House.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Wolverines <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.d1ticker.com\/2024-fbs-attendance-trends\/\">averaged<\/a> 110,548 fans per home game that year, topping Penn State (108,379) and Ohio State (104,216). In head coach Sherrone Moore\u2019s first season, taking over after Jim Harbaugh returned to the NFL, Michigan went 8-5 and beat Alabama in the ReliaQuest Bowl. Moore was fired after his second season at the helm in December 2025, following a <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.sportico.com\/law\/analysis\/2025\/sherrone-moore-charges-michigan-firing-1234879027\/\">scandal<\/a> involving a sexual relationship with his executive assistant.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBeyond <a href=\"https:\/\/www.sportico.com\/t\/ticket-sales\/\" id=\"auto-tag_ticket-sales_1\" data-tag=\"ticket-sales\" rel=\"nofollow noopener\" target=\"_blank\">ticket sales<\/a>, Michigan\u2019s athletic department reported $261.6 in expenses in FY25, including $87.1 million in coach and staff compensation, $13.7 million in travel, $6.1 million in recruiting and $3.9 million in educational benefits related to the Alston vs. NCAA lawsuit.<\/p>\n","protected":false},"excerpt":{"rendered":"The Michigan Wolverines generated $67.6 million in football ticket revenue in fiscal year 2025, according to the school\u2019s&hellip;\n","protected":false},"author":2,"featured_media":724723,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2026],"tags":[7,1446,15590,76],"class_list":{"0":"post-724722","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-football","8":"tag-football","9":"tag-ohio-state","10":"tag-ticket-sales","11":"tag-university-of-michigan"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/116003345038126313","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/724722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=724722"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/724722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/724723"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=724722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=724722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=724722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}