{"id":811008,"date":"2026-03-14T02:34:26","date_gmt":"2026-03-14T02:34:26","guid":{"rendered":"https:\/\/www.rawchili.com\/nfl\/811008\/"},"modified":"2026-03-14T02:34:26","modified_gmt":"2026-03-14T02:34:26","slug":"titans-fans-shop-new-rebranded-gear-at-team-store-in-nissan-stadium","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nfl\/811008\/","title":{"rendered":"Titans fans shop new rebranded gear at team store in Nissan Stadium"},"content":{"rendered":"<p class=\"text | article-text\">NASHVILLE, Tenn. (WSMV) &#8211; Tennessee Titans fans are shopping the team\u2019s newly rebranded merchandise for the first time at the team store inside Nissan Stadium.<\/p>\n<p class=\"text | article-text\">The Titans recently unveiled a new logo and uniform, prompting fans to restock on gear featuring the new shield logo, updated colors and six-string stripe design.<\/p>\n<p>Fans flock to get hats, jerseys and sweatshirts featuring new shield logo and six-string stripe.Fans react to the new look<\/p>\n<p class=\"text | article-text\">\u201cI\u2019m a huge Titans fan. The new logo and the new branding. Just wanted to get some new merch,\u201d said Connor, a fan shopping at the store.<\/p>\n<p class=\"text | article-text\">For some, the rebrand carries meaning beyond updated merchandise. \u201cI feel like the last few seasons have been a little tainted, so trying to just dust that off and start with something fresh and new, but also a little bit of homage back to the old Oilers, Tennessee Oilers,\u201d said Chase, another fan.<\/p>\n<p class=\"text | article-text\">Previous: <a href=\"https:\/\/www.wsmv.com\/2026\/03\/13\/stepping-into-next-chapter-tennessee-titans-reveal-new-logos-uniforms\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.wsmv.com\/2026\/03\/13\/stepping-into-next-chapter-tennessee-titans-reveal-new-logos-uniforms\/\">\u2018Stepping into the next chapter\u2019: Tennessee Titans reveal new logos and uniforms<\/a><\/p>\n<p><a class=\"link | text-reset d-block h-100 w-100\" href=\"https:\/\/www.wsmv.com\/page\/our-apps\/\" rel=\"nofollow noopener\" target=\"_self\"><img decoding=\"async\" class=\"figure-img img-fluid mx-auto d-block\" alt=\"WSMV - template image\" loading=\"lazy\" src=\"https:\/\/www.rawchili.com\/nfl\/wp-content\/uploads\/2026\/03\/1773455666_524_PYQCNXWUIVE27BALA565ZY2LFQ.png\" width=\"980\" height=\"199\" \/><\/a>Transition still underway<\/p>\n<p class=\"text | article-text\">The rebrand will not happen overnight. Old and vintage logos may still appear around Nashville as the transition continues.<\/p>\n<p class=\"text | article-text\">\u201cI\u2019m going to miss the flames just from a nostalgic feel because it\u2019s the logo I\u2019ve known my whole life. But I think it\u2019s time,\u201d said shopper Garrett Walker.<\/p>\n<p>Cost to fans and the franchise<\/p>\n<p class=\"text | article-text\">Sports experts say a team rebrand can cost millions. The new gear can also be costly for fans looking to stay current. Those interviewed said they did not mind the expense.<\/p>\n<p class=\"text | article-text\">\u201cI bought a blue one. And I love the way it looks. I love the retro feel of it. I wanted a white jersey as well, and I needed a Cam Ward jersey. I got a Simmons last night. So it was on my mind all day and I wanted to come back out and get one,\u201d Walker said.<\/p>\n<p class=\"text | article-text\">The rebrand coincides with the Titans\u2019 new stadium, where the team is expected to play beginning in the fall of 2027.<\/p>\n<p class=\"copyright |\">Copyright 2025 WSMV. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"NASHVILLE, Tenn. (WSMV) &#8211; Tennessee Titans fans are shopping the team\u2019s newly rebranded merchandise for the first time&hellip;\n","protected":false},"author":2,"featured_media":811009,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2061],"tags":[113047,7,6062,50153,2118,29567,206,6,14607,113046,8138,30008,526,394,2411,108200,527],"class_list":["post-811008","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennessee-titans","tag-dryden-quigley","tag-football","tag-gear","tag-hats","tag-jersey","tag-merch","tag-new","tag-nfl","tag-nissan","tag-rebrand","tag-stadium","tag-store","tag-tennessee","tag-tennessee-titans","tag-tennesseetitans","tag-titan","tag-titans"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/116225198524514058","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/811008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=811008"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/811008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/811009"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=811008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=811008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=811008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}