The New England Patriots finally know what they can officially call their new training facility.<\/p>\n
In what shouldn’t come as a surprise to anyone, the Pats have slapped a brand name on the new place in Foxborough, and it’s a familiar, Boston-based-but-nationally-recognized company. As first broken Monday morning by Adam Schefter<\/a>, the Patriots’ new training facility will be known as the New Balance Athletics Center. The Pats soon officially announced<\/a> the name and their new long-term partership.<\/p>\n Per Schefter, New Balance will also be the official footwear and apparel provider for the Patriots. Founded in Boston in 1906 as merely an arch support company<\/a>, New Balance has since become one of the biggest, most recognized sports apparel brands in the world, especially in the United States and Europe. They most recently reported $9.2 billion in revenue<\/a> in 2025. They’re still based in Boston, with a wide range of facilities parked on Guest Street, right by the Bruins’ and Celtics’ own training facilities.<\/p>\n “New Balance is a brand that shares our deep roots in New England and our commitment to performance, innovation, and excellence,” said Jonathan Kraft in a new statement, via Patriots.com. “As we look to the future, this new training facility will be a reflection of our relentless pursuit of improvement, providing our players and coaches with a world-class environment to prepare and compete for championships. We are proud to partner with New Balance, a company that understands what it means to represent this region with pride and to perform at the highest level.”<\/p>\n The New Balance Athletics Center is expected to complete construction and open in spring 2026. The three-story, 160,000-square foot facility next to the Gillette Stadium practice fields cost an estimated $50 million to build. This will also be the new location of all the Patriots’ football administration activities, but will also be a comprehensive athletic training center for the team:<\/p>\n “Upon arrival through a two-story foyer, the nutrition center will be the first thing players see when they arrive in the morning and last thing they see when they leave. Adjacent to nutrition is a player lounge and an enlarged, open-space locker room connected to an expanded weight room that will open directly onto three redesigned practice fields. The facility will also feature training rooms with a significant expansion of “hydro” capabilities, to include hot tubs, cold plunge tubs, a pool and an underwater treadmill.”<\/p>\n It’s not the best news for fans who were hoping for something other than a corporation to secure the naming rights. But now doesn’t feel like a good time to unveil the Tom Brady Center or the Bill Belichick Center, frankly.<\/p>\n Matt, a North Andover, Massachusetts native, has been with The Sports Hub since 2010. Growing up the son of Boston University All-American and Melrose High School hall-of-fame hockey player Steve Dolloff, sports was always a part of his life. After attending Northeastern University, Matt focused his love of sports on writing, extensively writing about all four major Boston teams. He also is a co-host of the Sports Hub Underground podcast and is a regular on-air contributor on the Sports Hub. Matt writes about all New England sports from Patriots football to Boston Celtics and Boston Bruins.<\/p>\n","protected":false},"excerpt":{"rendered":"The New England Patriots finally know what they can officially call their new training facility. 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