{"id":823943,"date":"2026-03-20T22:30:26","date_gmt":"2026-03-20T22:30:26","guid":{"rendered":"https:\/\/www.rawchili.com\/nfl\/823943\/"},"modified":"2026-03-20T22:30:26","modified_gmt":"2026-03-20T22:30:26","slug":"trump-is-gearing-up-to-fix-the-name-image-and-likeness-mess-thats-dogging-college-sports-sources","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nfl\/823943\/","title":{"rendered":"Trump is gearing up to fix the \u2018name, image and likeness\u2019 mess that\u2019s dogging college sports: sources"},"content":{"rendered":"

\"\"<\/p>\n

President Trump is poised to issue an executive order to fix the controversial \u201cname, image and likeness\u201d model for college sports sponsorship deals<\/a> \u2013 a multibillion-dollar cash grab that critics claim has become a tax on US higher education, On The Money has learned.<\/p>\n

The White House and the Justice Department are working off a draft EO that addresses business practices that have upended college sports, diverting resources away from academics and sparking increased student fees, critics say.<\/p>\n

The order \u2013 expected to be released within the next few weeks, according to insiders \u2013 will likely include spending caps for schools looking to woo student athletes with lucrative endorsement deals.<\/p>\n

\"President<\/p>\n

President Trump is looking to fix the multibillion-dollar cash grab in college sports that critics claim has become a tax on US higher education. Jack Forbes \/ NY Post Design<\/p>\n

There will also be reforms to the so-called transfer portal system, which currently allows student athletes to act like free agents and jump to numerous schools during their college career as they chase dollars, the sources said.<\/p>\n

The EO will likewise address concerns that the NIL ecosystem favors a few high-profile sports \u2013 namely big-time college football and basketball \u2013 at the expense of Olympic and female athletes, according to insiders.<\/p>\n

The reforms listed in the EO will not touch student athletes doing promotions with legitimate third-party businesses \u2013 just those that involve the university, the sources said.<\/p>\n

A White House press rep had no immediate comment.<\/p>\n

Observers say the EO will not and cannot be the final word on reforming the NIL system given some of the complex legal issues involved. Those include antitrust issues concerning the NCAA possibly \u201csuppressing\u201d athlete compensation through any reform of the system.<\/p>\n

\"Trump\u2019s<\/p>\n

Trump\u2019s executive order will likewise address concerns that the NIL ecosystem favors a few high-profile sports \u2013 namely big-time college football and basketball \u2013 at the expense of Olympic and female athletes, according to insiders. Rick Osentoski-Imagn Images<\/p>\n

As a result, House speaker Mike Johnson is expected to push through legislation on the entire issue, sometime in the coming weeks I am told. Texas GOP Senator Ted Cruz is pushing for reforms as are Democrat Sens. Maria Cantwell of Washington and Republican Eric Schmitt of Missouri.\u00a0 Other Dems such as senators Cory Booker of New Jersey and Chris Coons of Delaware said to be interested in legislation, On The Money has learned.<\/p>\n

The executive order will be the first major initiative after Trump unveiled a new commission at a White House presser two weeks ago to reform the business of college sports \u2014 including the controversial NIL system.<\/p>\n

It began in 2021, when the ruling body of college sports, the NCAA, allowed athletes to cash in on their \u201cname, image and likeness\u201d through advertising and various endorsements through so-called booster organizations.<\/p>\n

\"Arch<\/p>\n

Arch Manning, the highly touted QB from the University of Texas and heir to the Manning football dynasty, has inked an NIL deal worth nearly $7 million. USA TODAY Sports via Reuters Con<\/p>\n

College sports, particularly football and basketball at big schools, are multibillion-dollar industries. The NIL system \u2014 giving students athletes ownership of their name, image and likeness \u2013 seemed like an equitable way to spread the wealth among those actually playing the game and putting fans in the seats.<\/p>\n

But local car dealership ads and TV spots soon turned into colleges using NIL to lure the best players. Young athletes are being courted with multimillion-dollar deals. The transfer portal allows colleges to woo premier athletes who can jump to multiple schools during their playing days as they are lured by big-bucks NIL endorsements.<\/p>\n

Arch Manning, the highly touted QB from the University of Texas and heir to the Manning football dynasty, has inked an NIL deal worth nearly $7 million<\/a>.<\/p>\n

The major problem with all of this is that NIL collectives, or so-called booster organizations, tap into the university funds base to lure the athletes at the expense of other college needs.<\/p>\n","protected":false},"excerpt":{"rendered":"President Trump is poised to issue an executive order to fix the controversial \u201cname, image and likeness\u201d model…\n","protected":false},"author":2,"featured_media":823944,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[3365,339,114224,9610,7,43597,49,48,9609,653,114223,1897],"class_list":["post-823943","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ncaa-football","tag-college-career","tag-college-sports","tag-eo","tag-executive-order","tag-football","tag-image-and-likeness","tag-ncaa","tag-ncaa-football","tag-nil","tag-president-trump","tag-sports-sponsorship","tag-white-house"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/116263876155416474","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/823943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=823943"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/823943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/823944"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=823943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=823943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=823943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}