Netflix put up big numbers for its NFL Christmas Day games this year, but not as much as they\u2019d promised.<\/p>\n
According to Puck\u2019s John Ourand<\/a>, the streamer was forced to offer free make-good ads to several sponsors from that day during this past week\u2019s broadcast of the Yankees-Giants MLB Opening Day game<\/a>.<\/p>\n The make-good is nothing new. It\u2019s a long-standing understanding between advertisers and broadcasters that if the ratings don\u2019t reach the promised level, there will be compensation in the form of additional ad placement at a future event. However, as Ourand notes, Netflix is in a unique position on this front as it\u2019s not as though they have a consistent stream of similar events each week. Whereas CBS or Fox can offer a make-good the following weekend on another NFL game, Netflix has to sacrifice coveted space during its next major event to keep last time\u2019s advertisers happy.<\/p>\n While Netflix\u2019s Lions-Vikings game netted 27.5 million viewers<\/a> and the Cowboys-Commanders game drew 19.9 million, they failed to meet their advertiser guarantees in the 18-54 demo. Ourand\u2019s sources claim they missed that mark by about 18 percent.<\/p>\n