{"id":867970,"date":"2026-04-16T22:00:39","date_gmt":"2026-04-16T22:00:39","guid":{"rendered":"https:\/\/www.rawchili.com\/nfl\/867970\/"},"modified":"2026-04-16T22:00:39","modified_gmt":"2026-04-16T22:00:39","slug":"los-angeles-rams-add-a-modern-refinement-to-refresh-uniforms-and-brand","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nfl\/867970\/","title":{"rendered":"Los Angeles Rams add &#8220;a modern refinement&#8221; to refresh uniforms and brand"},"content":{"rendered":"<p>The Los Angeles Rams have updated their look with a refined brand and uniform refresh, including a bolder Ram head logo with a fiercer expression and sharper horns. <\/p>\n<p>Thursday&#8217;s announcement of the brand refresh marks the &#8220;next evolution of the team&#8217;s visual identity.&#8221; The Rams are entering their second decade back home in Los Angeles after playing in Cleveland, Ohio, and St. Louis, Missouri. <\/p>\n<p>The organization said the look is evolving for the next era as global attention turns to Los Angeles and SoFi Stadium, set to host some of the world&#8217;s biggest sporting events.<\/p>\n<p>      <img decoding=\"async\" src=\"https:\/\/www.rawchili.com\/nfl\/wp-content\/uploads\/2026\/04\/screenshot-2026-04-16-115441.png#.png\" alt=\"screenshot-2026-04-16-115441.png \" height=\"530\" width=\"620\" class=\" lazyload\"  loading=\"lazy\"\/><\/p>\n<p>                  Ram head logo<\/p>\n<p>                Los Angeles Rams<\/p>\n<p>Along with a fiercer Ram head, there is an overall cleaner and more refined look, replacing gradient color with a solid finish to the LA monogram logo.<\/p>\n<p>&#8220;As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,&#8221; said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. <\/p>\n<p>      <img decoding=\"async\" src=\"https:\/\/www.rawchili.com\/nfl\/wp-content\/uploads\/2026\/04\/screenshot-2026-04-16-115425.png#.png\" alt=\"screenshot-2026-04-16-115425.png \" height=\"493\" width=\"620\" class=\" lazyload\"  loading=\"lazy\"\/><\/p>\n<p>                  \u00a0LA monogram logo<\/p>\n<p>                Los Angeles Rams<\/p>\n<p>An updated Rams&#8217; uniform closet debuts today and will continue this summer when two new &#8220;cleaner, bolder, and streamlined&#8221; uniforms are to be introduced.<\/p>\n<p>&#8220;It&#8217;s a modern refinement\u2014elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision, and competitiveness of our team,&#8221; Frederick said. <\/p>\n<p>The official team colors, Royal and Sol, remain unchanged. As part of the refresh, the Rams have removed the &#8220;Bone&#8221; uniform from the rotation. <\/p>\n<p>The evolved Royal and White primary uniforms will anchor the look moving forward, alongside the Midnight Rivalry uniform introduced last season. Two new alternate uniforms will be unveiled this summer.<\/p>\n<p>Fans can find the refreshed uniforms at\u00a0<a href=\"http:\/ramsfanshop.com\/\" target=\"_blank\" rel=\"nofollow\">RamsFanShop.com<\/a>, the Rams&#8217; Zillow Draft House retail pop-up at Hollywood Park, through April 25, and at The Equipment Room on Level 4 at SoFi Stadium starting on Sunday, April 26. \u00a0<\/p>\n<p>      <img decoding=\"async\" src=\"https:\/\/www.rawchili.com\/nfl\/wp-content\/uploads\/2026\/04\/screenshot-2026-04-16-115454.png#.png\" alt=\"screenshot-2026-04-16-115454.png \" height=\"176\" width=\"620\" class=\" lazyload\"  loading=\"lazy\"\/><\/p>\n<p>                Los Angeles Rams<\/p>\n<p>\n          More from CBS News\n        <\/p>\n","protected":false},"excerpt":{"rendered":"The Los Angeles Rams have updated their look with a refined brand and uniform refresh, including a bolder&hellip;\n","protected":false},"author":2,"featured_media":867971,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2079],"tags":[7,1014,58,2444,2611,6,424],"class_list":{"0":"post-867970","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles-rams","8":"tag-football","9":"tag-los-angeles","10":"tag-los-angeles-rams","11":"tag-losangeles","12":"tag-losangelesrams","13":"tag-nfl","14":"tag-rams"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/116416639547844696","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/867970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=867970"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/867970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/867971"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=867970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=867970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=867970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}