Ask Google \u201cbuy technology accessories\u201d and it finds no fewer than 935 million results.<\/p>\n
Unquestionably, it\u2019s a surging category dominated by what consumers perceive as parity products, with manufacturers desperate for differentiation. Looking for just that, Shenzhen, China-based Ugreen (market cap: $4.57 billion) has completed a sponsorship agreement with the New England Patriots<\/a> and Gillette Stadium<\/a>, which includes the designation of \u201cOfficial Technology Accessory\u201d sponsor for the upcoming season. Google couldn\u2019t find another example of that designation.<\/p>\n It\u2019s the first team sponsorship for Ugreen, although the company has used Cavaliers G Dennis Schroder as an endorser in Europe.<\/p>\n Ugreen will demonstrate its consumer connectivity, charging and consumer storage products. through sampling and promotional giveaways on game days at a Gillette Stadium \u201cactivation zone\u201d and on team-controlled digital and social channels. Ugreen also has rights to use Patriots and Gillette Stadium marks on product packaging and promotional items, within the Pats\u2019 territory.<\/p>\n Ugreen is competing in a vibrant market. Grand View research estimates the U.S. mobile accessory market, one of the biggest sectors within tech accessories, at more than $21 billion, with projections that it will grow to over $34 billion by 2030.<\/p>\n","protected":false},"excerpt":{"rendered":"Ask Google \u201cbuy technology accessories\u201d and it finds no fewer than 935 million results. Unquestionably, it\u2019s a surging…\n","protected":false},"author":2,"featured_media":871480,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2050],"tags":[7,1167,249,2326,2094,6,208],"class_list":{"0":"post-871479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-england-patriots","8":"tag-football","9":"tag-new-england","10":"tag-new-england-patriots","11":"tag-newengland","12":"tag-newenglandpatriots","13":"tag-nfl","14":"tag-patriots"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/116445157941665185","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/871479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=871479"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/871479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/871480"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=871479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=871479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=871479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}