{"id":873110,"date":"2026-04-23T22:42:30","date_gmt":"2026-04-23T22:42:30","guid":{"rendered":"https:\/\/www.rawchili.com\/nfl\/873110\/"},"modified":"2026-04-23T22:42:30","modified_gmt":"2026-04-23T22:42:30","slug":"sbj-football-cowboys-prize-certainty-in-lease-extension","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nfl\/873110\/","title":{"rendered":"SBJ Football: Cowboys prize certainty in lease extension"},"content":{"rendered":"

SBJ Football: Cowboys prize certainty in lease extension<\/p>\n

\"\"\"\"The Cowboys extended their lease agreement for AT&T Stadium more than 14 years early, seeking certainty over leverage. AP \"\"The Texans drafted C.J. Stroud second overall in 2023, one of the many first-rounders that Athletes First has represented in recent years. Stroud-beauty \"\"Many thousands of people came to the NFL Draft in Green Bay, but probably not as many as most public estimates claim. Getty Images Pittsburgh is looking to reintroduce itself to the nation during the NFL Draft<\/a>, recasting its Rust Belt image as a hub for AI, robotics and tech development while also showcasing its history in football. In this week\u2019s SBJ Marketing, my colleague Terry Lefton analyzes<\/a> how the NFL transformed one sponsorship asset that Visa once held into three spread among American Express, U.S. Bank and PayPal. Fanatics is the NFL\u2019s new, official on-site retail sponsor at the league\u2019s roster of marquee global events, including Thursday\u2019s draft, the Super Bowl and international games, writes SBJ\u2019s Bret McCormick<\/a>. At last week\u2019s CAA World Congress of Sports, NFL CRO and EVP Renie Anderson discussed the league\u2019s ambitions for flag football, reports SBJ\u2019s Rachel Axon<\/a>, especially with its upcoming Olympic spotlight: \u201cWe don\u2019t want to be a one and done. This isn\u2019t the breakdancing of the Olympics.\u201dOn this week\u2019s SBJ Sports Media Podcast<\/a>, co-hosts Austin Karp and Josh Carpenter dive into the NFL Draft and discuss Mike Tomlin\u2019s new job on NBC\u2019s \u201cFootball Night in America.\u201dChiefs EVP\/Communications\u00a0David Higdon\u00a0said he is leaving the franchise at the end of the month<\/a>. In his time with the Chiefs, Higdon led executive communications, government affairs and community engagement resulting in\u00a0a $4 billion agreement for a public-private stadium in Kansas.<\/p>\n","protected":false},"excerpt":{"rendered":"SBJ Football: Cowboys prize certainty in lease extension The Cowboys extended their lease agreement for AT&T Stadium more…\n","protected":false},"author":2,"featured_media":71270,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2026],"tags":[7],"class_list":{"0":"post-873110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-football","8":"tag-football"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nfl\/116456440817993427","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/873110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/comments?post=873110"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/posts\/873110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media\/71270"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/media?parent=873110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/categories?post=873110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nfl\/wp-json\/wp\/v2\/tags?post=873110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}