In what has become an annual, Rocky Mountain cold tradition during hot summers, Kansas City Chiefs quarterback Patrick Mahomes stars in a new Coors Light commercial.<\/p>\n
Since the NFL doesn’t permit its active players to endorse alcoholic beverages, the beer company once again produced a clever work-around.<\/p>\n
In the fifth Mahomes\/Coors Light collaboration, which launches across Coors Light’s social and digital channels on July 15, Mahomes takes a backseat and enlists two-time Emmy winner Eric Stonestreet to take the spotlight.<\/p>\n
In the “Mahomses” campaign, the Modern Family star acts as Mahomes, takes Coors Light out of a fridge and ices his arms and legs \u2014 a calculated scene since Coors Light bills itself as being “Cold as the Rockies” \u2014 after a hard workout while the actual Mahomes looks on in a director’s chair.<\/p>\n
“He’s one of those people who can make anything funny,” Mahomes said in a press release. “Honestly, he looked a little too comfortable taking my job.”<\/p>\n
Stonestreet, who appeared on stage to kick off the 2023 NFL Draft in Kansas City, Mo., was an obvious choice for this role because the Chiefs superfan is a Kansas City native.<\/p>\n
He is probably the most passionate fan among a slew of comedic actors with Kansas City roots, including Paul Rudd, Jason Sudeikis and Rob Riggle.<\/p>\n
Like Stonestreet they don’t miss a Chiefs game \u2014 let alone a Chiefs play.<\/p>\n
“We’re all similar viewers,” Stonestreet said during a Big Slick charity event<\/a> he co-hosted in Kansas City, “in that we don’t want to talk a lot during games.”<\/p>\n To commemorate the Stonestreet\/Mahomes collaboration, limited-edition autographed posters featuring Stonestreet and Mahomes in matching garb are available on Coors’ website for $150 beginning on July 16. Proceeds go toward Mahomes’ 15 and the Mahomies Foundation.<\/p>\n “Working with Eric on this year’s Coors Light campaign was easily one of my favorites to date,” Mahomes said.<\/p>\n Coors Light commercials during the four previous summers have seen Mahomes take “The Patrick Plunge”<\/a> in a cold tub shaped like his head, ride a Coors Light train before the forbidden footage was buried in a time capsule at a Coors Brewery, hang out with the Coors Light Bear<\/a> and promote a Coors-brand flashlight called “The Coors Light” instead of Coors Light.<\/p>\n Because Mahomes is the face of the NFL, it’s no surprise that Coors Light is just one of the brands for whom Mahomes is a spokesman.<\/p>\n The three-time Super Bowl MVP, who signed an NFL-record, eight-year, $504.75 million contract extension last month, also endorses Hublot, Adidas, State Farm, T-Mobile, Oakley, CommunityAmerica Credit Union, Whoop, Throne SPORT COFFEE<\/a>, Meta, Invisalign, Panini and Airbnb.<\/p>\n