“Edmonton has changed exponentially [since I first moved here],” Lauren Kyle McDavid said on a Wednesday afternoon, donning a bare face and dark-rimmed glasses. Kyle McDavid, the wife of Edmonton Oilers star player Connor McDavid — or The Chosen One, McJesus or McSaviour, as he’s referred to in Oil Country — is calling from her Trove Living office.

“When I first started dating Connor, […] the downtown really wasn’t developed whatsoever,” she said. “Now, with the new rink and all of the new developments and businesses that are flooding into the downtown core, it’s a lot more vibrant. More walkable. It’s more communal. There’s a sense of vibrancy and action. It’s changed tremendously.”

Kyle McDavid, an interior designer and entrepreneur, hopes to contribute to the city’s revitalized downtown area with her two new businesses: Bar Trove, a European-inspired bar, and Trove Living, a furniture showroom.

Have you ever wondered what the world’s most interesting, successful and talented people are adding to their shopping carts? Yahoo Canada’s new series, Add to Cart, is exploring just that. From the supplement regime of professional athletes to supermodel-approved skincare, this is what celebrities actually spend their money on.

“I want Trove to be a place that you feel really comfortable to walk in, somewhere you feel transported in,” she told Yahoo Canada over a video call. “A place that is a go-to spot to spend time, connect and be with friends in the community.”

Originally from Sudbury, Ont., Kyle McDavid has immersed herself in Edmonton life — and the city’s enthusiastic hockey culture — since the Oilers drafted her soon-to-be boyfriend, Connor McDavid, for their 2015-16 season. The couple began dating shortly thereafter in 2016 and married in a “timeless” ceremony in Muskoka, Ont., in July 2024

Edmonton has the “best fans,” she said. They’re “very passionate people. I love that everyone feels a sense of identity with the team; they feel at home.”

Attending games as the wife of the Oilers’ most famous player — and having a large social media presence of her own — comes with a “built-in pressure,” Kyle McDavid said.

Lauren Kyle and Connor McDavid began dating  in 2016 and married in July 2024 (Photo by Andy Devlin/NHLI via Getty Images)

Lauren Kyle and Connor McDavid began dating in 2016 and married in July 2024 (Photo by Andy Devlin/NHLI via Getty Images)

The McDavids are household names in Edmonton, but the Trove Living founder doesn’t let the pressure get to her.

“I continue to be myself and not let the public eye affect how I show up for things,” she said. “For me, going to the games after I have a really busy day of work, my social battery gets filled.”

In addition to Bar Trove and Trove Living, Kyle McDavid launched Sports Club Atelier, a premium sportswear brand, in December 2024.

“I wanted to create something that I wanted to wear myself. I go to so many games, and it’s fun to dress up as a fan, but I want to dress as a fan [in a way] that I feel comfortable and I feel like I’m expressing my personal style,” she said.

From her favourite Sports Club Atelier jacket to a $110 hand soap that she’s “oddly” obsessed with, here are five things Lauren Kyle McDavid is Adding to Cart.

Sephora

“I’ve adapted to the weather now that I’ve been here for so long, but as I was going back and forth [to southern Ontario] when I was dating Connor, [Alberta’s dry weather] was such a shock to the system. My lips would get so chapped, it would look so bad,” she said. 

“I use this grapeseed oil whenever I’m super dry. It’s from First Aid Beauty. It’s super hydrating. Anytime I’m a little patchy with dry patches or dry spots, I put that on and it helps tremendously.” 

$49 at Sephora

Alo Yoga

“I always wear [Alo Yoga’s] sweatsuit sets because I feel like they’re a bit more dressed up for a sweatsuit set,” Kyle McDavid said. “You can almost wear it out or wear it to work. If I don’t have a heavy day of meetings, I’ll throw that on.”

$168 at Alo Yoga Pullover

Sephora

“I’m not the best with a skincare routine, but I like using tools, like red light,” Kyle McDavid told Yahoo Canada. “I think it’s really important. Gua sha is really important. You noticeably see a difference when you use them because your face feels more sculpted and less swollen.”

“With all the travelling I do, it’s important to stay on [top of] those routines,” she added.

“[I use] NuFace a lot. Medicube is another one that I use for overall skin health. I use my Kala Red Light Face Mask every couple of nights. I use them religiously for skin health.”

$345 at Sephora

Holt Renfrew

“Oddly, I love my hand soap in our powder room,” Kyle McDavid said over a video chat. “It’s this tomato hand soap [from Loewe] that smells so unique and fresh.

There’s also one from Flamingo Estates that has a similar scent that’s a little less bougie.”

$110 at Holt Renfrew

Ice District Authentics

Kyle McDavid launched Sports Club Atelier because she “saw a gap in the market that needed to be filled with more fashion-forward athleticwear pieces,” she told Yahoo Canada.

“I wanted to create something that I wanted to wear myself. I go to so many games and it’s fun to dress up as a fan, but I want to dress as a fan [in a way] that I feel comfortable and I feel like I’m expressing my personal style.”

Currently, Sports Club Atelier includes Edmonton Oilers-themed styles, but eventually, Kyle McDavid hopes to expand to other NHL teams and sports.

Her favourite piece right now? “The orange suede jacket or the utility jacket.”

$498 at Ice District Authentics

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