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The New Jersey Devils and Prudential Center received recognition at the NHL Club Business Meetings July 23 in Seattle.
The event featured more than 1,300 representatives from the NHL’s 32 teams and league offices – as well as the winners of the seventh annual Stanley Awards.
The club and arena won the 2025 Stanley Award for Venue Business Initiative for the Pier Club and Eastback Kitchen.
The award recognizes the club and arena that has improved the fan experience via enhancements or new offerings in Premium, Food & Beverage, Guest Experience or Mixed-Use Development around the arena. Eastback Kitchen and The Pier Club launched this past season.
“Not only is it really important for us with the Stanley Awards to recognize the great work being done around the League in all the categories that we’re talking about, the underpinning of the work and everything we’re going to be discussing at the club business meetings really springs out of work reflected in Stanley Awards,” said Susan Cohig, NHL executive vice president of club business affairs in a story about the event on NHL.com.
“It’s a combination of recognizing work that’s being done. A lot of the discussions center around the programs and submissions we get, and those like the meetings themselves have continued to grow over the years.”
Prudential Center unveiled The Pier Club this past NHL season. The new premium space is located on the second Suite Level of the west side of the building. – PROVIDED BY PRUDENTIAL CENTER/DEVILS
Key things to know:
Eastback Kitchen:
Official culinary and white label hospitality brand of Prudential Center in Newark
Focuses on delivering fans an elevated culinary experience that reflects Jersey
The Pier Club:
New premium club space on the second Suite Level
Provides premium seating options for year-round access to Devils home games and other Prudential Center events
Third time the Devils have won a Stanley Award
Exec chat
NJBIZ recently spoke to HBSE CEO Tad Brown. Read the interview here.
NHL Commissioner Gary Bettman presented the award to Devils President Jack Reynolds. Owned by Harris Blitzer Sports & Entertainment, The Devils and Prudential say these features and redefined fan experience are part of a continual rollout of enhancements. The upgrades aim to further elevate the Prudential Center as a marquee destination for sports and entertainment – year after year.