After a mammoth undertaking of buying an NHL team, moving players, coaches and a full staff more than 600 miles and getting it all together in a matter of months before the puck dropped on a new season, it is perhaps a fitting identity that owners Ryan and Ashley Smith chose after rounds and rounds of fan voting.

They unveiled Utah Mammoth as the franchise’s permanent, full-time name Wednesday, with a profiled logo of the ice age creature featuring nods to the shape of the state, its mountain range and the same light blue, black and white color scheme that quickly became synonymous with the team in its first season in Salt Lake City.

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