NHL Facing Criticism For Missing the Mark With Matthew Tkachuk College GameDay Appearance
Photo credit: NHL.com
Matthew Tkachuk featured on College GameDay today, and the NHL may have missed a huge opportunity to market one of the league’s top superstars.
If the NHL was truly in favor of “growing the sport”, the league would’ve capitalized on the chance to market themselves to potentially millions of new fans.
Tkachuk Aappears on College GameDay
The Stanley Cup Champion’s appearance on the show came as a surprise to some, as hockey players don’t tend to see too much screen time outside of NHL related events. Tkachuk being on College GameDay was a huge opportunity for the NHL to grow the game in front of millions.
Tkachuk’s fiesty antics on the ice for both the back-to-back Stanley Cup Champion Panthers, as well as the United States Men’s National Team surely played a part in his invitation to the show. His play made headlines, and for the first time in what felt like forever, eyes were on hockey again.
What should’ve been a slam dunk for the NHL turned out to be nothing but a missed opportunity.
A piece from The Hockey Writers tore into the NHL for their lack of promotion around the event. With the new NHL season right around the corner, the NHL missed an opportunity to use one of the most widely watched events in sports television to get people interested in hockey.
The NHL’s PR account on X posted a minor promotional graphic prior to the event, in place of what should’ve been a full blown marketing campaign.
The NHL needs to learn from moments like these if they hope to grow the sport any further.
Previously on HouseOfHockey
POLL
12 HOURS AGOÂ Â Â |Â Â Â 63 ANSWERS
NHL Facing Criticism For Missing the Mark With Matthew Tkachuk College GameDay Appearance
Is Tkachuk a top 5 forward in the league?
HOUSEOFHOCKEY.NET
COPYRIGHT @2025 – ALL RIGHTS RESERVED.
TERMSÂ Â –Â Â POLICIES