SALT LAKE CITY – Mammoth Hockey LLC has responded in court after the Utah Mammoth originally filed suit on August 1, 2025, in the U.S. District Court, District of Utah.
The Portland-based hockey bag supplier filed a motion for a preliminary injunction while the case is being litigated. In the new filing obtained by KSL Sports, the defendant (bag company) seeks to “preliminarily enjoin SEG Hockey LLC from marketing and selling hockey-related goods, apparel and accessories, including hockey bags, bearing the mark UTAH MAMMOTH and accompanying logo of mammoth’s head in 47 states, including Utah.”
The filing has not yet been granted.
“We’ve poured eleven years of hard work into making gear players can trust,” company founder Erik Olson stated. “We want to continue doing that for many years to come.”
RELATED: Utah Mammoth Issue Statement Regarding Lawsuit Against Mammoth Hockey, LLC
Mammoth Hockey LLC, has filed a motion for preliminary injunction in the United States District Court, District of Utah to protect its long-established MAMMOTH HOCKEY brand against use by the Utah Mammoth.
Full article: https://t.co/WiIjvulwd9
— Cole Bagley (@BagleyKSLsports) October 1, 2025
The company claims in a statement that the NHL team’s adoption of the “Utah Mammoth” name is a textbook case of reverse confusion—when a powerful newcomer drowns out a smaller brand that came first.
“How many hockey players are going to want the name ‘Mammoth’ on their gear if that’s the name of a rival team?” said Olson, “Can you imagine a Red Wings fan buying an ‘Avalanche Hockey’ bag? I can’t.”
Utah Mammoth files lawsuit against Mammoth Hockey LLC (August 2025)
In an effort to defend the validity of their new name, SEG Hockey and the Utah Mammoth are suing a “high-end hockey bag” seller known as Mammoth Hockey.
Why?
Despite originally supporting the Utah Mammoth name publicly on their Instagram account and even inquiring about a potential collaboration via LinkedIn, according to the filing, Mammoth Hockey has since threatened litigation in “some unknown forum, at some unknown time,” as outlined in the lawsuit.
According to the legal documents, the Utah Mammoth and SEG have requested that the courts settle the trademark issue under the U.S. Declaratory Judgement Act.
Essentially, they want to put an end to Mammoth Hockey’s litigation threats and settle this matter before it really begins.
Mark your calendars! The 2025-26 NHL season schedule is HERE! #TusksUp | @SeatGeek pic.twitter.com/qiKLUVgVDX
— Utah Mammoth (@utahmammoth) July 16, 2025
“The uncertainty created by [the bag company’s] actions, which has persisted for months, with no action as of yet, has become intolerable,” the lawsuit states.
Notably, an exchange of letters took place between the two organizations in June as Mammoth Hockey alleged SEG’s use of the Utah Mammoth mark as a violation of their trademark rights and demanded that they “cease use.”
SEG then responded, “Noting that Defendant had previously expressed support for the UTAH MAMMOTH name; that the parties’ marks, goods, and services are different; and that numerous third parties use “Mammoth” as a trademark for bags and related goods and services,” according to the lawsuit.
Mammoth Hockey (the bag company) followed up, claiming potential confusion between the marks.
“[It’s] highly likely that consumers will confuse the two marks, risking our client’s business and operations. Hockey enthusiasts who pledge support for a team other than Utah Mammoth will not purchase goods from our client due to the consumer’s mistaken belief that such a purchase would support a rival team,” the bag company stated.
Follow the Utah Mammoth with KSL Sports
The Smith Entertainment Group’s (SEG) streaming platform will also continue to carry all Mammoth games on SEG+ in 2025-26.
Cole Bagley is the Utah Mammoth insider for KSL Sports. Keep up with him on X here. You can hear Cole break down the team on KSL Sports Zone and KSL 5 TV.
All Mammoth games will be broadcast live on the KSL Sports Zone (97.5 FM/1280 AM). Occasionally, KSL NewsRadio (102.7 FM / 1160 AM) will pick up Jazz games as well.
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Brian Preece is a KSLSports.com insider covering Locals in MLB and the Salt Lake Bees. Follow Brian’s Bees and Beehive baseball here. Find Brian on X, Instagram, and BlueSky at @bpreece24.
