SEATTLE — Last week, the Seattle Kraken announced a flurry of fan-friendly initiatives highlighted by lower ticket prices.

A move that is usually saved for a team that is hurting for attendance, whereas the Kraken crowd is never hurting for numbers or energy. It was a bold move going against normal business practices to reward fans. This week, they made equally ambitious moves.

On Monday, it was the announcement they would part ways with head coach Dan Bylsma after just one season leading the team.

RELATED: After firing Bylsma as coach, Kraken elevate Francis, with Botterill replacing him as GM

Tuesday, the Kraken made public a major shakeup in the front office, moving Ron Francis from General Manager to President of Hockey Operations and moving his former Assistant GM Jason Botterill to the General Manager’s chair.

Indeed, bold moves. While you never want to see someone lose their job, especially someone like Bylsma, who was highly regarded at team headquarters and barely had time to get rolling, the overall mentality should be applauded by Kraken Nation.

The team isn’t just saying the right things. Their actions are speaking so much louder. That’s something that should be the music of the ears of so many Seattle sports fans. How often have we heard the passionate fans of the Emerald City lament how nothing changes, how their team will never do what’s necessary to win?

You can’t say that about the Kraken.

ALSO SEE: Seattle Kraken fire coach Dan Bylsma after one season

These are aggressive moves. The kind that shows missing the playoffs even just two years in a row is unacceptable.

“The easy path is probably to sit there and say, well, let’s try it again next year and hope things go better. This is not an easy decision to make, but this organization is trying to take some risk and do things, and we felt at this point we needed to make a change,” said the new President of Hockey Operations, Ron Francis, specifically on the move to fire Bylsma.

“I do think we have a track record of being deeply committed to doing the right thing,” said Kraken CEO Tod Leiweke.

“The path of least resistance for both these guys and the owners was to do nothing on the coaching side, but they thought we could do better. They thought that a move could actually move us closer to winning faster. So the question is fair, but there’s a conviction at this table that we’re doing the right thing even if it means making tough decisions,” Leiweke added.

That tough decision is enhanced by the way Francis set up this summer. The Kraken enters it with nearly $20 million in salary cap space and 10 1st and 2nd round draft picks over the next three years, some of those almost assuredly will be traded for NHL level difference-making players.

The Kraken makes these bold moves with that recognition, knowing that this is a unique inflection point where the stage is set to make a major leap forward as a franchise. It oftentimes takes a courageous type of move to achieve something special and whether or not this all works out down the line, one thing cannot be denied.

The Kraken is taking the kind of calculated risks that any fan should be proud and excited about.

“Our hockey folks and staff have worked hard and deserve winning. Our partners and fans who support us every night deserve winning,” said Kraken Owner and Chair Samantha Holloway.

That’s the kind of ownership that inspires a fanbase.

Leadership into a bright new era of Kraken hockey.