LAS VEGAS (KSNV) — You could soon see a robot tending bar at a Vegas Golden Knights game this season.
The NHL team announced it will partner with technology company Richtech Robotics to introduce ADAM to the fan experience.
ADAM is a beverage service robot that will serve cocktails and interact with fans at select games and events.
“This partnership underscores our commitment to redefining the fan experience through innovation and creativity,” John Penhollow, the Golden Knights’ president of business operations, said in a news release. “Collaborating with Richtech Robotics enables us to continue pushing the boundaries of what’s possible in sports and entertainment, both on and off the ice.”
The robot will make its debut at the Vegas Golden Knights Foundation Charity Gala on Sunday, Nov. 2.
A full gameday activation follows on Saturday, Nov. 8, with a pregame trailer activation in Toshiba Plaza. ADAM will then crank the game siren for the Golden Knights’ match against Anaheim.
Richtech and the Golden Knights say Adam will appear at more events and conventions, including select games.