Key Takeaways
Bank of America becomes official banking partner of the Philadelphia Flyers, Philadelphia 76ers, and Xfinity Mobile Arena starting in the 2025-26 season.
Partnership includes Club Level naming rights at Xfinity Mobile Arena and community programs focused on youth sports access and small business support.
Youth hockey initiative will donate up to $250,000 in equipment to schools across Greater Philadelphia during the partnership.
Bank of America will serve as presenting partner of the 76ers’ Spirit of Small Business Program and Enrich Program.
Agreement combines venue sponsorship with structured community investment programs across the Philadelphia region.
Multi-Team Partnership Launches in 2025-26 Season
The Philadelphia Flyers and Philadelphia 76ers announced Bank of America as the official banking partner for both teams and Xfinity Mobile Arena. The partnership begins with the 2025-26 season and includes Club Level naming rights at the arena.
Dan Hilferty, Chairman and CEO of Comcast Spectacor and Governor of the Philadelphia Flyers, framed the agreement as extending beyond traditional venue sponsorship. “This is a historic partnership that will expand Bank of America’s Philadelphia presence well beyond the ice, court, or stage,” Hilferty said.
The agreement includes advertisement sponsorships for all Flyers and 76ers home games. Bank of America describes the arrangement as leveraging fan engagement across multiple sports properties and entertainment events at the venue.
Youth Hockey Equipment Distribution Program
Bank of America will serve as presenting partner of a youth hockey community impact initiative. The program includes donating up to $250,000 in hockey equipment to schools in Greater Philadelphia throughout the partnership duration.
The equipment distribution targets regional schools, creating access points for hockey participation through educational institutions. “From small businesses looking to take success to the next level, to kids who are practicing to become a future All Star,” said Jim Dever, President of Bank of America Greater Philadelphia, describing the community focus.
The hockey initiative represents one of three core community program categories outlined in the partnership announcement.
Small Business Platform Integration
Bank of America becomes the presenting partner of the 76ers’ existing small business programs, including the Spirit of Small Business Program and the Enrich Program. The organizations will collaborate on program enhancements, including strategic business and marketing support throughout the year.
Tad Brown, CEO of Harris Blitzer Sports & Entertainment and the Philadelphia 76ers, emphasized the small business component. “Together with our partners at Comcast Spectacor and Bank of America, we will leverage the power of sports to create impactful youth programming, as well as amplify the incredible small business community we have throughout the Philadelphia region,” Brown said.
Additional planned initiatives include fan discounts for purchasing goods and services from small businesses, donations to community partners, and activation programs with regional school districts. Specific details on these programs will be released later.
Regional Strategy and Implementation
The partnership combines venue branding with programmatic community investment across two professional sports franchises. By aligning with both the Flyers and 76ers, Bank of America gains exposure across hockey and basketball audiences in the Philadelphia market.
The structure ties corporate sponsorship revenue to measurable community outcomes, including equipment donations with specified dollar amounts and presenting partnerships for existing small business programs. This approach creates accountability mechanisms for community investment claims.
Philadelphia’s sports market includes what Hilferty described as “the most passionate fans, storied franchises” and a significant concert destination profile. The venue component extends brand visibility beyond game days to entertainment events at Xfinity Mobile Arena.
via: Xfinity Mobile Arena
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