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The basics:
After landing partnerships with two of Philadelphia’s most iconic professional sports teams, Grungo Law is going beyond the courthouse. As part of back-to-back collaborations announced over the past year, the South Jersey-based personal injury firm has aligned itself with the Phillies and Flyers as a way to boost brand visibility, deepen community ties and cement its status as a regional legal powerhouse.
Formerly known as Grungo Colarulo, the firm serves clients across New Jersey and Pennsylvania from its offices in Cherry Hill, Vineland, Medford, Hamilton Square and Philadelphia. Its practice includes vehicle accidents, catastrophic injuries, nursing home abuse and neglect, workplace injuries, workers’ compensation claims, premises liability, slip & fall, employment law and data breach/cybersecurity litigation.
The firm’s mission of “If we can help, we will” extends to its Grungo Gives initiative. That effort encourages employees to get together monthly for fundraisers, donation drives and hands-on volunteer projects addressing local needs.
Outreach has spanned scholarships, local teacher recognitions, park cleanups, holiday donation drives and continuing work with Camden County NJ Miracle League. The Cherry Hill-headquartered nonprofit provides children and adults with disabilities with the opportunity to participate in baseball in a supportive, adapted environment.
For founding partner Richard Grungo Jr., the newly established relationships with the Phillies and Flyers bring together organizations that all share a drive to win, strong set of values and commitment to community.
Grungo said the partnerships with the teams “begin with one thing – shared culture.”
Grungo
“We’re a firm built in South Jersey and in the heart of the Philadelphia region, and around here people don’t just support their teams — they live and breathe them,” he said. “We always say we don’t just want clients, we want fans. The passion, loyalty and sense of community in this region is unmatched, so aligning with organizations that represent those values felt natural.”
‘Charting a new course’
Leading up to the December 2024 announcement of a partnership with Grungo Law, Flyers’ parent company Comcast Spectacor underwent a series of changes on its executive team.
When Dan Hilferty was tapped in April 2023 as the successor of retiring longtime CEO and chairman Dave Scott, the appointment was framed as part of a broader effort that sought to change the trajectory of an underperforming NHL team.
Grungo said, “We first connected with the Flyers because we recognized a moment of transition in their leadership and believed there might be an opportunity to align with an organization charting a new course. Over months of conversation, it became obvious, from the top down, that the Flyers and Comcast Spectacor shared the values that have guided our firm from day one: grit, accountability, excellence and service to the community. It was a culture match. We weren’t just buying signage; we were entering into a relationship that stood for something.”
Through the multiyear pact with Comcast Spetactor, Grungo Law receives exposure at Xfinity Mobile Arena during games and events, as well as during Flyers’ broadcasts and via Xfinity Live. The deal also extends to Comcast Spectacor’s other businesses, including Xfinity Mobile Arena, the Wings lacrosse team and the Phillies’ charitable venture.
Grungo Law is designated as a “proud partner of the Philadelphia Flyers.” – PROVIDED BY GRUNGO LAW
Additionally, Grungo Law was designated as a “proud partner of the Philadelphia Flyers.”
Creating a new image
“The Flyers are an institution in Philadelphia. Together, we’ll work to create lasting, positive change in our community. As a law firm that works hard to change how people think about personal injury lawyers, this is a big step in letting people know who we are and more importantly, what we stand for,” Grungo said. “‘The New Era of Orange’ signifies not only a young and up-and-coming team, but a focus on the people, companies and culture of Philadelphia and the surrounding communities.”
After finishing the 2024-25 season with the 33-39-10 record and missing the playoffs for a fifth consecutive season, the team is still a work in progress. While the franchise remains in a rebuilding phase in the rink, it is placing a stronger emphasis on charitable outreach and public engagement off the ice.
Over the past year, the Flyers raised over $1.3 million through its philanthropic arm and launched several new initiatives, such as a program focused on upgrading local rinks and expanding youth access to hockey. The Flyers also deepened their partnership with Penn Medicine, adding health and nutrition programs like “Penn Medicine Assist” and community CPR trainings.
Shortly after the collaboration was announced, Grungo said, “I love what CEO Dan Hilferty and his team are doing with the teams and organizations under their umbrella … we couldn’t be more excited to join forces with such a remarkable organization and people that share the same values.”
Comcast Spectacor Chief Revenue Officer Todd Glickman added, “We are thrilled to partner with such a respected firm as Grungo Law and to join forces with a partner who shares the same priority of serving and giving back to the Philadelphia community.”
Batter up!
According to Grungo, the successful relationship with the Flyers “opened the door to the Phillies.”
“As conversations developed, it became clear the Phillies believed in the same community-first philosophy and were equally selective about who they partner with. Both sides did their due diligence, and what made the partnership real wasn’t advertising potential – it was shared values, mutual trust, and a commitment to investing back where we live and work,” Grungo said.
From there, Grungo Law unveiled a partnership in June 2025 with the MLB team that includes on-field signage at Citizens Bank Park, inclusion during every Manager’s Challenge (“Grungo Law: What’s the Call?”) and getting in-game callouts from NBC Sports Philadelphia. Additionally, it is considered a “proud partner of the Philadelphia Phillies.”
In a statement accompanying the announcement last summer, Phillies Vice President Of Corporate Partnerships Brian Fling said, “A tremendous personal injury law firm, Grungo Law shares our organization’s unwavering commitment to making a difference. We’re extremely proud to welcome Grungo Law to the Phillies family and have no doubt that this new partnership will be a win for our fans and community.”
That pitch was at his eyes 🤯
Bryce Harper unloads on this hanger! pic.twitter.com/UafC4kd2fP
— MLB (@MLB) July 18, 2025
Grungo Law’s support of the Camden County NJ Miracle League represents a significant part of the partnership, with both the firm and the Phillies dedicating resources to advance the nonprofit’s mission. That includes matching charitable contributions to the organization for every successful manager’s challenge.
Ahead of the Phillies Sept. 26 game against the Minnesota Twins, Grungo Law gave a $10,000 donation check to the Camden County NJ Miracle League. The firm also set aside 40 accessible tickets for the nonprofit to distribute to members so they could be on hand for the presentation and game.
Following the gift, Grungo expressed pride in the moment, saying, “Giving back to our community isn’t just something we do; it’s part of who we are. Partnering with the Phillies and The Miracle League gives us a way to create meaningful experiences for kids and families who deserve every opportunity to play, grow and create memories. Seeing this donation come to life on the field is a moment that truly reflects the heart of our work and the impact we hope to make in our local community.”
Arthur Aston of the Camden County NJ Miracle League shared, “Grungo Law has stepped up to the plate for people with disabilities. Their commitment to providing our organization with support and resources has a profound impact on those in our community with disabilities and their families. This experience means everything to our league, and we are thankful to Grungo Law and the Phillies for making this happen!”
A win-win situation
Grungo noted that while the firm is “still early” in its relationships with the Flyers and Phillies “the response has been overwhelmingly positive” so far.
“At the end of the day, this is about building real connections, celebrating where we come from, and showing our region that when you need someone in your corner, Grungo Law is here – not just as lawyers, but as neighbors and fans,” he said.
“For me, as founder, these partnerships are surreal on a personal level – we’re genuine fans. But more importantly, they’re a testament to what our firm is and where it’s going. In a crowded legal market, this shows people three things: one, we operate with a mission grounded in service; two, we have the resources and trial capabilities to stand toe-to-toe with any firm; and three, we’re local, committed and here for the long haul. We don’t just stand behind our community. We stand in it.”
At the end of the day, this is about building real connections, celebrating where we come from, and showing our region that when you need someone in your corner, Grungo Law is here – not just as lawyers, but as neighbors and fans.
– Richard Grungo Jr., Grungo Law founding partner
“What’s been most rewarding is how these partnerships extend beyond marketing and into impact. Our work with community organizations like the Camden County Miracle League is some of the most meaningful work we do, and both the Flyers and Phillies have leaned into supporting that mission. That’s what makes this exciting. Not the billboards or broadcasts, but the ability to use these platforms to lift up the community we serve,” he said.
Marketing has become increasingly challenging for personal injury firms as digital advertising becomes oversaturated and expensive. As a result, sports partnerships have emerged as a unique way to cut through the noise, build community trust and connect with potential clients in a more authentic, high-visibility setting.
A 2023 Attorney Journals article found that law firms that partner with sports teams – whether professional, college or even Little League – tend to benefit from increased visibility, direct community engagement and brand trust.
— Grungo Law (@GrungoLawFirm) December 30, 2024
Some other recently unveiled collaborations with New Jersey ties include personal injury firm Garces, Grabler & LeBrocq as the first-ever official law firm partner of Rutgers Athletics. The deal announced in May 2024 gives GGL brand integration in Jersey Mike’s Arena, SHI Stadium and across official Scarlet Knights digital media platforms.
Last month, Paul, Weiss, Rifkind, Wharton & Garrison LLP in New York City was named as the official law firm of the New York/New Jersey World Cup 2026 Host Committee.
Brad Karp, the firm’s chairman, commented, “Paul Weiss is proud to have long served as a trusted advisor to many key stakeholders in the sports industry, including the NFL and FIFA, and we are proud to partner with the NYNJ Host Committee as their official law firm.”
Lasry
NYNJ Host Committee CEO Alex Lasry echoed the enthusiasm, saying, “We are thrilled to bring on Paul Weiss as our Official Law Firm. Their deep experience supporting the sports industry on high-profile deals and legal matters will be instrumental as we prepare for the 2026 World Cup. We could not think of a better partner than Paul, Weiss as we plan to host the largest sporting event in history.”
‘Work in progress’
Grungo Law’s relationships with the Phillies and Flyers also come as more law firms rethink how to connect with clients given the rise of artificial intelligence.
For years, personal injury and other consumer-facing law firms have invested heavily in content designed to rank on Google. Now, as more people turn to AI tools instead of search engines, firms are losing the web traffic and visibility they used to depend on.
The shift is prompting firms to think differently about how potential clients find them, whether that’s through community engagement, social media or partnerships that make their brands visible before anyone even starts searching.
A recent Law.com report found that personal injury and consumer law firms now spend more on brand partnerships, local media and community engagement because return-on-investment from SEO is falling.
By the numbers
$100,000 to $300,000: A typical annual marketing budget for small personal injury law firms in competitive markets.
– SOURCE: Torres Marketing
Industry data shows that roughly 30% of firms increased marketing budgets this year, while only about 15% reported reductions, an analysis from the Legal Marketing Association and legal news website Above the Law said.
For small personal injury law firms in competitive markets, a typical annual marketing budget generally falls in the ballpark of $100,000 to $300,000 – roughly $8,000 to $25,000 per month –depending on the market size, growth ambitions and mix of advertising channels.
Grungo said, “A lot of people, particularly in the personal injury world, rely on Google searches for their marketing – search engine optimization, pay per click and things of that nature. Well, that’s all great, but if they’re not searching in Google anymore, that’s going to change your strategy. And so, one of the things that we are analyzing is certainly focused on is how search is changing when it comes to marketing.”
“We have a diversified marketing portfolio and I really think I do most everything from social media for every channel to billboards to commercials,” he said. “ … And the partnerships with the Phillies and Flyers have been really awesome.”
“I really think we do almost everything when it comes to marketing,” Grungo said. “But, I think everybody is trying to figure this out. One of the things that you need to actively be looking at is where are your clients finding you? And if they are using AI search, how do you show up at the top of AI search like you used to show up at the top of Google search, what is AI pulling from if at all differently than Google? And honestly, it’s a work in progress figuring that out.”