Key Points
Flyers fans will see new Mohegan-branded in-arena experiences
Partnership involves a multi-channel strategy
Mohegan PA Online Casino app now includes sports betting
Mohegan Digital is looking to drive user engagement for its Mohegan Online Casino PA product. One way the company plans on accomplishing this goal is through a marketing partnership with the Philadelphia Flyers.
Highlights of the
partnership with the NHL club
include in-game and on-site activations throughout the year, featured digital branding, and inclusion in gameday marketing and sponsored ads. Fans will see a unique Rink Roulette ice projection during certain Flyers home games.
Mohegan is looking to expand its visibility with Keystone State online gamblers following this month’s launch of online sports betting within the Mohegan Pennsylvania Online Casino app and website. Pennsylvania is currently the only market where Mohegan Digital offers both iGaming and sports betting. The online casino app also is available in neighboring New Jersey.
There will be special promotions as part of the brand rollout and Flyers partnership, such as parlay boosts on pucklines and goal scorers.
“We’re excited to bring our multi-faceted campaign to life and deliver memorable experiences both on and off the ice through this dynamic alignment with the Philadelphia Flyers and NBC Sports Philadelphia,” Guy Greene, VP of Digital Gaming for Mohegan Digital said.
Spreading the word about Mohegan Online Casino PA
Mohegan and the Flyers will implement several initiatives through this marketing partnership. The in-game and on-site activations will include ice contests for randomly selected Philadelphia fans.
Flyers games on NBC Sports Philadelphia will have a special game highlight segment named the “Mohegan Moment.” The digital branding component of the deal will incorporate social media integration.
Bryan Furey, Flyers Senior Vice President, Corporate Partnerships, spoke about how the organization is thrilled to provide a platform for Mohegan Digital.
“We appreciate this new partnership and how it will enhance Flyers fans’ experience in Xfinity Mobile Arena and beyond,” Furey said.
Mohegan PA Sportsbook app is live
Pennsylvania customers who sign up for a Mohegan online account now have the option of playing slots and betting a 3-leg Flyers parlay all from the same platform. The integrated app launched in early November, and is available to download on iOS and Android devices.
The online sports betting option is in addition to the Mohegan-branded retail sportsbook at its Pennsylvania property. The online sportsbook can be accessed via the casino platform’s sports tab. Rich Roberts, president of Mohegan Digital,
talked about
the excitement surrounding the rollout of online sports betting.
“This additional offering in the great state of PA reflects our commitment to innovation, unmatched guest service, and delivering trusted high-quality entertainment and gaming wherever players are,” Roberts said.
NHL teams playing online gambling partnership game
The Flyers’ partnership with an online gambling operator is the third one to be announced since October. BetMGM has been named an official sports betting and online casino partner of the Pittsburgh Penguins. The multi-year agreement includes prominent BetMGM signage and branding throughout PPG Paints Arena.
Underdog Sportsbook has a
marketing deal with the St. Louis Blues
that is helping the operator introduce its brand to Missouri sports bettors. Underdog’s Missouri sports betting app is one of nine online sportsbooks launching on December 1.