ST. LOUIS—DraftKings is the official sports betting and daily fantasy sports operator for the Saint Louis Blues.

What You Need To Know

DraftKings is the official sports betting and daily fantasy sports operator for the Saint Louis Blues

As part of the agreement, DraftKings must spotlight responsible gaming through a pregame, in arena-feature

DraftKings was one of two direct mobile sports betting licenses by the Missouri Gaming Commission this past August along with Circa

Legal sports betting in Missouri is slated to begin at the start of next month

DraftKings has been around since 2021

As part of the agreement, DraftKings must spotlight responsible gaming through a pregame, in arena-feature.

“We’re excited to deliver the fun and entertainment we’re known for in a responsible way, alongside the Blues,” said Stephanie Sherman, Chief Marketing Officer at DraftKings. “The Blues’ strong fan base and forward-thinking mindset make them an ideal collaborator as we look to elevate the fan experience in Missouri.”

DraftKings encourages fans to play responsibly while accessing its comprehensive suite of responsible gaming tools. My Stat Sheet allows customer to monitor personalized gaming activity. My Budget Builder is a guided tool to help customers set custom limits and reminders through an easy-to-use experience.

“Providing Blues fans with the tools on how to play responsibly is a high priority for our organization as we all prepare for sports betting to launch in Missouri in December,” said Steve Chapman, St. Louis Blues Chief Revenue and Marketing Officer. “Through the accessibility of these resources, and exclusive experiences and events designed for Blues fans beginning in December, our work with DraftKings will help educate customers on how to play responsibly while bringing them closer to their favorite hockey team.”

Through the partnership, DraftKings has the rights to use Blues intellectual property for marketing and promotional materials. Fans going to Enterprise Center can expect to see in-arena signage and those watching on TV or listening will see and hear DraftKings brand integrations.

DraftKings was one of two direct mobile sports betting licenses by the Missouri Gaming Commission this past August along with Circa.

Legal sports betting in Missouri is slated to begin D