The NHL’s financial landscape has taken an unexpected turn this year, as several teams find themselves moving in new directions, value-wise. The Edmonton Oilers, a team still searching for stability this season, have quietly positioned themselves for a significant rise in value that has caught the attention of many around the league.

This development becomes even more interesting if we look at the valuation of the Boston Bruins franchise, which has long been viewed as one of the NHL’s most stable brands. Let’s take a closer look at how these two franchises have shifted places on the valuation chart.

How Did the Oilers Blow Past the Boston Bruins in the Top 5 Most Valuable NHL Teams List?

According to CNBC’s Official NHL Team Valuations 2025, the Edmonton Oilers have officially moved ahead of the Boston Bruins to secure the fifth position among the most valuable teams in the league, with Edmonton sitting at a valuation of 3.1 billion dollars while Boston follows closely behind at 3.05 billion dollars. This moment is especially notable for the Oilers because it highlights the strength of a franchise that continues to grow in influence even while navigating early-season inconsistencies.

Edmonton’s rise is fueled by the unique combination of star power and recent success. They have a star as their captain in Connor McDavid, who is one of the most popular players in hockey right now. He often draws comparisons to former legends of the game, like Wayne Gretzky.

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Additionally, in McDavid’s captaincy, the Oilers have made it to the Stanley Cup finals in two straight seasons, 2024 and 2025. However, both times, they have suffered losses to the Florida Panthers. Although they have lost, the buzz around the franchise is growing, leading to more sponsorship, merchandise sales, and ticket revenue, etc. One more factor contributing to their revenue is their deal with Rogers, through which they make around $50 million more. So, all these factors have kept them in the spotlight both on the ice and financially.

While the Oilers currently hold a 10-10-5 record and continue to work through defensive issues that have led to 3.72 goals allowed per game, their financial picture tells a far different story, revealing a franchise that continues to build momentum away from the ice. McDavid and Leon Draisaitl remain the anchors of the team’s offensive production, and their presence brings a level of attention that significantly contributes to Edmonton’s rapid financial growth.

The Bruins, on the other hand, sit at 13-11-0 and have shown both impressive stretches and frustrating lapses throughout the start of their season. Their offense averages 3.08 goals per game, and their power play continues to produce results, yet a series of unexpected losses to teams such as the Ducks and Senators has kept them from establishing stronger early-season momentum.

Despite this, Boston remains one of the league’s most respected franchises and maintains a solid financial footprint, although it was not enough this year to fend off Edmonton’s sizable 17 percent year-over-year increase in value.

“There’s not much they can do, we’re giving up grade-A look after grade-A look.” – Leon Draisaitl, when asked about the Oilers’ goaltending.

📹: @EdmontonOilers pic.twitter.com/znsZ4FtlQI

— Oilersnation.com, Oily Since ‘07 (@OilersNation) November 26, 2025

With the Maple Leafs, Rangers, Canadiens, and Kings holding the top four spots on the valuation list, the rise of the Oilers adds a compelling shift just behind them, reinforcing the growing impact of a franchise that has consistently combined star talent with effective business decisions.

The Oilers may still be searching for consistency on the ice, but off the ice, they have already secured one of the most meaningful victories of the season by stepping into the top five and pushing the Bruins just outside the group.