If you’re looking for the perfect holiday gift for the sports fan in your life, NHL legend Mark Messier has delivered one of the season’s most compelling new drops. His sports lifestyle brand, GAME 7, brings the intensity, pressure, and legacy of the biggest moments in sports straight into a premium apparel collection designed for everyday wear.
GAME 7 was developed with help from Danny DeVito and a team of veteran executives, launching its NBA collection in April 2025, and has now expanded to the NHL with new pieces available for the 2025 holiday season. With plans for WNBA and NCAA collections in 2026, this brand is quickly becoming one of the most unique and collectible names in sports apparel.
GAME 7 is built around the idea that “Game 7 is the two greatest words in sports.” The brand celebrates the winner-take-all mentality, the moments where stars turn into champions and champions turn into legends. Each piece reflects that mindset with premium materials, clean lines, bold design elements, and a modern aesthetic that looks great beyond the arena.
To extend that mindset beyond apparel, Messier and his team also developed the GAME 7 anthology for Prime Video, a storytelling project built around the emotion, tension, and iconic moments that define Game 7 greatness.
You can browse select pieces below, click any link to view the full collection, and shop the drop. The NHL Collection features the Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Florida Panthers, Montreal Canadiens, New York Rangers, Pittsburgh Penguins, and the Toronto Maple Leafs.
Shop the NHL & NBA Game 7 Collections Today
You can shop the full Game 7 NHL Collection and more on Game 7 to pick up your favorite team’s gear for the holidays.
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