A young Carey Price with some of his hockey gear on holding awards in front of his father’s Ford Ranger.Courtesy of manufacturer
When National Hockey League goaltender Carey Price landed his first contract with the Montreal Canadiens nearly 20 years ago, he did what most professional athletes do; bought a new vehicle.
But instead of getting a fancy sports car like many of his pro-sports peers, Price purchased a Ford truck – the 2008 F-150 Harley Davidson Edition with a Windsor-built five-litre V8 to be exact.
“I’m not really a sports car person,” Price says. “It was a really cool truck.”
Since then, Price, who spent 15 years with the Canadiens and is now under contract with the San Jose Sharks, has owned about 15 Ford trucks. His current ride is the 2023 Ford F-350 Super Duty Tremor truck with a 6.7-litre diesel V8 engine kept at his home in Kelowna, BC.
Price is so loyal to Ford trucks that he recently agreed to become a pitchman for the motor company’s new global marketing campaign that focuses on life away from the rink.
Carey Price with his sister Kayla on a family camping trip when they were younger. Their father’s Ford Ranger parked in the background.Courtesy of manufacturer
Formative years with Ford
Price’s affinity for Ford dates to his childhood in Anahim Lake, a remote community in central B.C. He was taught to play goalie by his father Jerry, a former professional hockey player himself, and eventually joined a team in Williams Lake, about 320 kilometres away.
While hockey was the destination, the seven-hour roundtrip journeys to practice and games in his dad’s Ford Ranger were some of Price’s most formative memories. They were uninterrupted hours for sharing stories, talking hockey and forging the kind of bond only possible on long drives.
“We got to spend a lot of time in that thing together,” Price says of that old white truck with blue-and-red pinstripes.
Price, 38, considered one of the league’s greatest-ever goalies, appreciates how much his family sacrificed to get him where he is today.
“It was a huge commitment for my dad to drive me to hockey practice every week during the winter,” he says, describing the often treacherous and icy winter driving road conditions along Highway 20.
“To do it fairly regularly, I was very grateful for just having the opportunity to be able to play,” says Price, whose long list of career accomplishments includes winning gold medals for Canada at the 2014 Winter Olympics, the 2016 World Cup of Hockey and the 2007 IIHF Ice Hockey Junior World Championship.
Although Price played almost his entire NHL career with the Montreal Canadiens from 2007 to 2022, he hung up his skates in April 2022 because of a knee injury. He’s still under contract; the Canadiens traded him to the San Jose Sharks in September 2025, but his eight-year US$84-million deal expires at the end of this season.
Carey Price ice fishing.Courtesy of manufacturer
How Ford fits his family life today
Price’s time spent in a Ford truck has changed dramatically over the years. As a father of three children under the age of 10, he and his wife Angela use the vehicle to shuttle the kids to school and other activities.
Price proudly describes his Super Duty Tremor as “dad truck,” which suits his current lifestyle. He uses it to haul a 30-foot Airstream trailer for summer camping trips with his family and to tow his fishing boat and an ATV trailer.
“I do a lot of driving on logging roads in the summertime, too,” he says. “So, it’s the perfect tool for the job for me.”
Carey Price says they go camping a lot as a family and usually near water so he can fish.Courtesy of manufacturer
Price admits to receiving the occasional parking ticket, but no speeding tickets, yet.
“My wife calls me Grandpa Price when I’m driving, so I’m probably more on the cautious side …, but I would say I’m a pretty decent driver,” he says with a laugh.
He owes that skill to his dad, too. Besides teaching him how to be a goalie, Price says his father taught him how to drive.
“Hopefully I didn’t scare him too much,” says Price who got his learner’s permit on the first try. “I didn’t want to go back to high school and say I failed my driver’s test.”