Alix Earle is one of the rare internet stars who feels like she showed up overnight — and then stayed.
If you know her at all, you probably know the format: she’s the “Get Ready With Me” (GRWM) creator who does her makeup, picks an outfit, and narrates her life like you’re her roommate on FaceTime. That mix of aspirational (VIP events, Miami nights) and relatable (“my apartment is a disaster,” real-life awkwardness) is basically her signature.
Who is Alix Earle?
Earle is a New Jersey native who blew up during her University of Miami years and graduated with a degree in marketing. Her content sits at the intersection of beauty, lifestyle, nightlife, and “internet big sister” advice — delivered with enough chaos to feel real, but enough routine to keep people coming back.
How she became popular
Earle’s rise wasn’t just “pretty influencer posts pretty things.” It was the specific way she let people into her life:
GRWMs that doubled as story time. Instead of a polished tutorial, viewers got everyday life updates while she did her makeup — class, tailgates, trips, friend drama, messy moments, the whole thing.Relatability that’s intentional. Profiles have pointed out how she’ll pair an “I’m going out” moment with something disarmingly normal (like being goofy or unfiltered on camera), which makes the glam feel less untouchable.Being unusually open about insecurity. Her acne videos are a big reason people credit her “realness.” She’s talked publicly about struggling with severe acne and treatment (including Accutane), and the comments on those posts are filled with “thank you for saying this out loud” energy.The “Alix Earle effect.” Fans (and marketers) use this phrase because products she features can sell out fast — a signal of trust that’s hard to manufacture.
That combination turned her from “another pretty creator” into a personality people check in with daily.
What she does beyond TikTok
Once her audience was locked in, she expanded like most modern stars do: more platforms, more formats, more control.
She’s turned her following into a broader media brand — including her Hot Mess podcast (which has shifted partners/networks and paused/returned over time). More recently, she’s also been tied to bigger “mainstream” moves, including a docuseries-style reality project that’s been reported as in the works.
Her relationship with Braxton Berrios
Sports fans may know Earle best through her long, headline-friendly relationship with NFL wide receiver Braxton Berrios.
According to reporting from People, the two were linked in early 2023, made high-profile appearances that summer (including the ESPYs), and later confirmed they were together. The relationship became a recurring subplot in her content — not as “WAG content,” but more as a real-life layer in the background of her day-to-day posts.
Key points from the timeline widely reported:
Dating rumors began in spring 2023They were publicly seen together multiple times through 2023–24Earle said she moved in with Berrios in 2025, while both had hectic travel schedulesPeople reported in December 2025 that they split after nearly two years togetherThe Tom Brady “fling” chatter
In early 2026, Earle also got pulled into a very different kind of sports spotlight: being linked to Tom Brady.
This is important: it’s been framed as rumor/source-based reporting, not confirmation from either person. People reported that a source characterized them as “hooking up,” and that they’d been seen in the same orbit around New Year’s in St. Barts and again during Super Bowl weekend events.
Why she’s still popular
Plenty of creators go viral. Fewer build staying power. Earle’s durability comes from a few simple things she repeats extremely well:
Consistency: frequent posts that feel like “chapters,” not one-offsCandor: she shares imperfections without turning them into a pity partyCommunity: followers feel like they’re in on the jokes, the routines, the reset daysTaste + trust: when she recommends something, people listen — and buy
In short: Alix Earle isn’t famous just for being famous. She’s famous because she’s built a daily habit for millions of people — and then kept feeding it with personality, honesty, and a very online sense of fun.