Typically, a sports card seller on eBay tries to dazzle a buyer with an item title. Then there’s the “Tell us how you really feel” approach when you’re a Canadian hockey fan trying to sell a Jack Hughes autographed rookie card only hours after he scored the Olympic gold medal-winning goal in the United States’ triumph over Canada on Sunday in Milan.

eBay user “1of1sportscard” listed Hughes’ New Jersey Devils 2019 Upper Deck Ice Exquisite rookie autographed one-of-one card with a PSA 8 grade (Near Mint) for sale at $1 million Canadian ($730,940.72 U.S.) or best offer not long after Hughes’ goal. The seller didn’t hold back in the item title despite trying to make a massive card sale.

The end of the title reads: “I Hate You Jack Hughes.”

The seller continues his bitterness in the “description from the seller” portion: “I hate you, Jack Hughes. You ruined my day. Go Canada !!!! Grail card 1/1. Olympic villain for Canada.”

Who says you can’t be bitter to make a buck!

While this card hasn’t sold as of Sunday night, the card market for Hughes, after his historic Olympic goal gave the U.S. the first gold medal in men’s hockey since 1980, may never be hotter.

New listings of Hughes cards on eBay poured in with several cards ranging from $10,000 all the way to the “I Hate Jack Hughes” price tag. The fourth-, fifth- and ninth-highest public Hughes card sales in Card Ladder’s database occurred Sunday after the win. All three were Hughes rookie patch autograph cards from Upper Deck’s 2019 The Cup set, with sales ranging from $8,000 to nearly $11,000.

Hughes’ most expensive card sale came in December 2024, when a 2019 Exquisite rookie patch autograph NHL shield one-of-one card with a Beckett 8.5 card/10 auto grade sold for $17,080 through Goldin. That card is likely worth quite a bit more than that right now.

Overall Sunday, 22 sales of Hughes’ cards went for at least $1,000. From Jan. 1 until Feb. 21, only three Hughes cards sold for at least $1,000. Meanwhile, Hughes’ 2019 Upper Deck Young Guns rookie card in a PSA 10 grade (population 6,052) went from selling for less than $200 on Saturday up to $400 on Sunday, with many of the new listings coming from sellers based in Canada. Young Guns are the most popular rookie cards in hockey.

Before Hughes stole the spotlight in the gold medal game, the Olympic men’s hockey tournament was dominated by a young Canadian star: Macklin Celebrini.

The 2024 San Jose Sharks No. 1 draft pick managed a chart-topping sale Friday when his 2024 The Cup Gold Foil RPA numbered to 24 sold for $78,000 via Fanatics Premier. That’s more than $30,000 more than another example of this card sold for in mid-December, which at the time was Celebrini’s most expensive card.

Celebrini’s third-highest sale also occurred near the beginning of the Olympics, when his 2024 The Cup Monumental Booklet RPA numbered to six sold for $43,200 via Fanatics Weekly.

Outside of hockey, the card market for U.S. gold medal figure skater Alysa Liu has emerged thanks in part to the 2026 Topps Chrome U.S. Winter Olympics and Paralympic Team Hopefuls set, which featured a variety of athletes in sports that don’t usually feature in prominent trading card sets.

There have been 140 sales of Liu cards for at least $100 since Feb. 1 with two sales reaching north of $2,000 and the highest going for $2,750 via eBay for her 2026 Topps Chrome 1986 variation autographed one-of-one Superfractor redemption card. Before Feb. 1, only 21 Liu cards had ever sold online for $100 or more in Card Ladder’s database.

U.S. team gold medalist Amber Glenn also popped on the sports cards radar during the Olympics. Since Jan. 15, 23 Glenn card sales went for $100 or more (including several signed by both Glenn and Liu), peaking at $900. Before Jan. 15, none of her cards had ever been sold online for as much as $100.

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