The Predators have devised a plan for their local telecasts next season following the demise of Main Street Sports Group, which operates the FanDuel sports channel.
The organization will air games next season under a multi-year agreement with Scripps Sports, a move first reported by the Sports Business Journal and later confirmed by the Preds.
Scripps’ ION station in Nashville, WNPX-TV, will carry all preseason, regular season and first-round playoff contests that are not designated for national television — a collective total of more than 70 games per season.
Three other NHL organizations — Tampa Bay, Florida and Vegas — have made similar moves and reported significant viewership increases since moving from cable regional sports networks to over-the-air stations, per SBJ.
“We’re going to reach 90 to 95 percent of all the households in Nashville’s [designated market area] immediately — if we change nothing today, that’s where we’d be — as opposed to 25 to 35 percent under our old arrangement,” Preds CEO Sean Henry told the site.
“History shows they’ve done working in the outer markets from their main cities that they partner with, and I have no reason to believe that we won’t achieve the same thing. This way my daughter at Auburn can watch our games as easily as my son in Louisville can.”
Main Street Sports group, which has endured financial difficulties for years, recently told NBA and NHL teams that it will cease operations at the end of this season, which for the Predators will either be the end of the regular season or the completion of the first round of the NHL playoff. The NHL’s national affiliates broadcast the playoffs following the first round.
Scripps’ primary station in middle Tennessee, WTVF NewsChannel 5, is expected to provide mainstream promotional support for Preds telecasts on Scripps’ secondary station, WNPX. The latter will be renamed The Spot—Nashville 28.
The Predators and Scripps are also expected to serve as equal partners on a paid streaming service for local telecasts.
Though terms of the deal were not announced, Henry told SBJ the Preds won’t receive as large a rights fee from Scripps as they did from Main Street. But he said the Scripps model is more sustainable and will pay off over time through expanded reach.
“From a financial standpoint, we’re going to get almost back to where we were in a very short time span,” Henry told the site. “But over time, we should get above that.”