This cross-pollination between the NCAA and CHL brings in new fans, growing the college game. Junior hockey in Canada has ravenous fans all over the country. When beloved players age out, they still have followings in their old markets. TSN increased their NCAA Hockey coverage, allowing for fans to continue supporting their favorite players. They have also TSN started airing the Frozen Four in 2025 on their streaming platform TSN+,resulting in greater fan exposure across the Great White North. This exposure benefits both fans and potential college hockey players, helping cultivate aficionados and new talent for years to come.