For the first time in the Dallas Stars’ franchise history, the team will don a sponsor patch on its home jerseys.
“We are excited to announce Acrisure as the Official Home Jersey Patch Partner of the Dallas Stars,” Stars President and CEO Brad Alberts said in a statement. “The relationship anchors Acrisure at the center of Stars hockey, whether it’s on the ice, on broadcast, or in the community. Additionally, we are thrilled to be working with a company that will be an invaluable asset to the many insurance needs across our community.”
By becoming the Stars’ home jersey patch partner, Acrisure will also take on the role of “The Preferred Insurance Brokerage of the Dallas Stars.”
“This relationship reflects what Acrisure does best: helping ambitious organizations grow with confidence,” Matt Schweinzger, president of North America Insurance Solutions at Acrisure, said in a statement. “The Dallas Stars have built one of the most respected brands in sports, and we’re excited to support their continued success as their Preferred Insurance Brokerage and inaugural home jersey patch partner. We’re looking forward to building a long-term relationship that creates value for the Stars, their fans and the broader Texas community.”