The Ottawa Senators gave their season ticket holders a sneak peek of their new look on Tuesday night.
The Senators closed out their second annual season ticket holders’ spring summit with a short video that highlighted the new third jersey, which they’ll fully unveil in late August.
The new jersey will be themed in red with metallic gold and black striping. There are gold stripes on the arms and around the black number on the back of the jersey. It looked pretty sharp.
The logo is the same as the current one the Senators are using and the club will wear it at least eight-to-10 times next season — mostly at home — and the jersey will be in existence for at least three years.
This will be the first time the club has added a third jersey to its collection since the Centennial Classic was held at Lansdowne Park in 2017 against the Montreal Canadiens.
The fans at the season ticket night seemed to like the glimpse they saw of the jersey. Prototype photos had been leaked online, so it wasn’t a big surprise. But the reaction was generally good.
Jeff Harrop, the club’s director of marketing, said the organization will overhaul its retail merchandising operations at the Canadian Tire Centre, as that’s where the club sells the majority of its apparel.
“We almost sell as many jerseys as any team in the NHL,” Harrop said. “We also sell a lot of hats, but after that, we need to do a better job, and we will do a better job of getting better products into our hands of more people.”
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