All Elite Wrestling indeed has the flexibility to adjust its programming when major sporting events occur: AEW Collision was actually split up around the NCAA tournament. Now, Warner Bros. Discovery is thinking about another endorsement, and rumors are going around about a possible multi-hour AEW special when the NHL Stanley Cup Playoffs occur. This could definitely be one blockbuster night of wrestling action since its timing would coincide with one of the biggest sporting events of the year.
AEW could bring about a longer wrestling show this time
Warner Bros. Discovery is thinking of changes regarding AEW timings as the NHL playoffs come nearer. The possibilities include a four-hour special or airing them together back to back and not canceling or changing dates for episodes of AEW Dynamite or AEW Collision. This would be quite a significant departure, potentially drawing in new audience members and giving wrestling fans a longer dose of AEW action.
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This is not the only similar move that Warner Bros. Discovery has made in the past when it shifted the AEW programming times to make headway into the major collegiate basketball and NBA All-Star Weekends. This is because we want AEW always on the air, not aired at the same time. If the NHL Playoffs create a multi-hour AEW event, it can be an enormous opportunity for the promotion to let everyone know its biggest stars and storylines.
In the event of having a multiyear special for AEW, they could hardly open the opportunity for marquee matchups, championship bouts, and really all those high-flying storylines in a long-time format. With a little push so far, AEW would use a longer broadcast to test some unique segments, maybe even add a special guest or so, or even create some cross-promotion content to take advantage of that increased viewership from the NHL Playoffs. This could take AEW’s schedule and ratings to a much better place and further add to the leverage the company has with Warner Bros. Discovery in trying to look for new ways of putting professional wrestling out there.
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AEW programming continues to evolve, and Warner Bros. Discovery’s willingness to experiment might well allow a historic multi-hour special during the NHL Stanley Cup Playoffs. Be that as it may, whether by way of a four-hour event or consecutive AEW shows, such a maneuver would be instrumental in furthering AEW’s visibility while affording fans an unforgettable night of wrestling.
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