(Image via Getty Images: Buffalo Sabres versus Ottawa Senators) How to engage fans and viewers? Come up with innovative ways to intrigue, surprise, and hook them! That’s what transpired on the cyberspace of the Buffalo Sabres. On July 16, they posted a series of snapshots on their X. These snapshots had their 2025-2026 NHL season’s opponents decked up as chicken wings. “The Big Apple” for the New York Rangers. “Cherry Blossoms” for the Washington Capitals. “Woolly Wing” for the Utah Mammoth. But for the Ottawa Senators? They did not deck up the chicken wing. The Sabres called the Senators – “Plain.” How did the Senators take it?
Ottawa Senators reply with ‘The Office’ series fictional character Ryan Howard taking notes GIF
‘The Office’ is a popular American TV series with nine seasons. Viewers might have craved for more, but all good things come to an end, and so did the series! Anyway, an engaging element of the series is that it’s full of memes. Memes we see in our day-to-day lives. One such meme came to the Ottawa Senators’ notice. They focused on ‘The Office’ series fictional character Ryan Howard, played by B.J. Novak. In particular, Ryan Howard’s taking notes GIF. In ‘The Office’ series, Howard keeps a tab on the colleagues who make fun of him. He jots down their names in a small diary. Now here, the Senators are jotting down the Sabres’ name. Why? Because they’re making fun of the Senators! The Sabres called them “Plain!” The Senators captioned Howard’s GIF with, “k.” The ‘k’ stands for okay.
Fans react to the Buffalo Sabres’ X post of opponents decked up as chicken wings
One fan wrote, “Why did you gas up the Rangers more than the other teams?” Another noticed, “No wing for Dallas 🤣🤣” A third fan chuckled, “Choking hazard for leafs 😂😂😂” A fourth fan sympathized, “I applaud the effort! But you really need to get over losing the cup to Dallas.😉” Florida Panthers commented – “Rat” Perfect, no notes.🤌 One fan applauded the Buffalo’s efforts, “Sabres you’ve outdone yourselves.” Another praised, “Tell the graphic design person this is awesome.” A Sabres fan wrote, “I wasn’t expecting my team to dish out the best thing ever on a random million degree Tuesday evening in july but here we are.”
Buffalo Sabres drop 2025 NHL Schedule release note and picture opponents as chicken wings
Florida Panthers – RatToronto Maple Leafs – Choking HazardDallas Stars – No WingDetroit Red Wings – Dom’s SpaghettiNashville Predators – Smashville: Wings In The CommunityNew York Rangers – The Big AppleVancouver Canucks – Brother Where Art ThouUtah Mammoth – Woolly WingCarolina Hurricanes – Bunch Of Jerks ChickenEdmonton Oilers – Oil SlickMontreal Canadiens – SteameOttawa Senators – PlainSeattle Kraken – Release The KrakenPhiladelphia Eagles – Charlie Kelly’s Denim ChickenBoston Bruins – ChowdahVegas Golden Knights – The Las Vegas (Chicken) StripCalgary Flames – Flamin’ HotChicago Blackhawks – Yes, ChefLos Angeles Kings – Avocado ToastAnaheim Ducks – Sitting DucksColorado Avalanche – Rocky Mountain WingsColumbus Blue Jackets – Cannonball WingsMinnesota Wild – Land Of 10,000 WingsWashington Capitals – Cherry BlossomsNew Jersey Devils – HellPittsburgh Penguins – Blades Of SteelSan Jose Sharks – Tech BroTampa Bay Lightning – The BayWinnipeg Jets – Airplane WingsSt. Louis Blues – “IDK, Just Make It Blue”New York Islanders – ON The IslandAlso Read: Alex Ovechkin’s top three goals do not include Wayne Gretzky’s record-breaking goal | NHL News – Times of India