It’s official. On Tuesday, Sept. 2, Comcast unveiled the sign for Xfinity Mobile Arena, the new name for the home of the Philadelphia Flyers and Philadelphia 76ers at the South Philly Sports Complex.
NBC10 was there for the unveiling ceremony which featured appearances from Flyers mascot Gritty and Sixers mascot Franklin.
Comcast Spectacor and Harris Blitzer Sports & Entertainment had previously announced in May that the naming rights of the venue would change in September. The new deal runs through the 2030-31 seasons for the Flyers and Sixers.
The arena had previously been known as the Wells Fargo Center since 2010 before the naming rights expired in 2025.
Tuesday’s sign unveiling was the first of multiple events this week celebrating the new name. The WMMR Preston and Steve radio show will air live from the rooftop of the arena on Wednesday while former Eagles Nick Foles and Fletcher Cox will take part in a celebration ahead of the Eagles season opener on Thursday.
Along with the new name, the arena also features a WiFi network upgrade with speeds that are 10 times faster than it previously was.
“Philadelphia is built on passion. Whether it’s the adrenaline of a 76ers or Flyers game, a concert, or a moment that moves you, people can share it instantly at Xfinity Mobile Arena,” said Matt Lederer, Vice President of Brand Partnerships & Engagement at Comcast. “Xfinity Mobile Arena’s new supercharged WiFi is a living showcase of our brand and the opportunity we have to power connections that bring our community together.”
Comcast is the parent company of NBC10.