You’d be hard-pressed to find a hockey fan who hasn’t heard of the Canadian hit TV show ‘Heated Rivalry’.
The show, available on Crave, is based on a novel series written by Rachel Reid and focuses on two rival professional hockey players, Canadian Shane Hollander and Russian Ilya Rozanov, who, despite having a heated on-ice rivalry, are hiding an off-ice romance.
Heated Rivalry is being discussed seemingly everywhere, and it’s clearly made an impact on professional hockey during its brief run. NHL commissioner Gary Bettman even weighed in on the show, admitting that he binged all six episodes from the first season in one night, while also calling it a “wonderful story.”
Now, the show is beginning to make the leap onto NHL uniforms.
The Ottawa Senators recently began selling Heated Rivalry-inspired jerseys. The uniforms, which come in all three Sens sweaters this season, can be purchased on their team site with either Hollander or Rozanov on the back. They are selling for $325.
Senators’ vice president of marketing, Peter Shier, told CP24 that sales both online and in person have been quite popular. In fact, there have been purchases from individuals in countries including Germany, Sweden, Indonesia, and Kazakhstan.
Proceeds from these jersey sales go towards Ottawa Pride Hockey, adding a good cause to what was already a fun collectible item.