Why Are There No NHL Players Among The Top 100 Highest-Paid Athletes?

Crosby, for instance, is sponsored by Gatorade, Tim Horton’s, Lululemon, CCM and many others. Ovechkin has counted Gatorade and CCM among his brands, as well as Nike, some Russian companies and numerous others during his 20-year career. McDavid’s long endorsement roster includes CIBC, Canadian Tire, CCM Hockey, Adidas, BetMGM, Rogers, and BodyArmor.