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No. 24 Hollander and No. 81 Rozanov are not real players on the Ottawa Senators, but their custom NHL jerseys are flying off the shelves and selling out online thanks to HBO Max’s virally popular “Heated Rivalry” TV series.
The Senators came up with the idea to print the names and numbers of the series two male stars on jerseys and sell them in their team store, and it was an instant success. The good news is, fans don’t have travel all the way to Ottawa to snag one, as it’s easy to make customizable, officially licensed jerseys on Fanatics.
‘Heated Rivalry’ jerseys
Get the No. 24 Hollander and No. 81 Rozanov viral jerseys from Heated Rivalry with a custom jersey order on Fanatics. Use promo code 29SHIP to get it shipped free.
If you’re out of the loop, “Rozanov” and “Hollander” are the two main characters from “Heated Rivalry,” a Canadian-made TV show on Crave and HBO Max. The show features two fictional male hockey players, Ilya Rozanov and Shane Hollander, who foster a secret romance while playing on rival Boston- and Montreal-based teams.
Officially licensed NHL jerseys, of which Fanatics is the primary manufacturer, don’t come cheap. These will cost $249.99, but they are as authentic as it gets, featuring Pique fabric, sewn-down tackle twill with high definition embroidering and the official Holographic NHL Shield.
Here’s what you have to do to get the right jersey:
Get the Ottawa Senators Fanatics Home Premium Custom Jersey on FanaticsChoose your size. Note: Sizes are selling out fast due to this product’s viral popularity.Input a custom name and number, either No. 24 Hollander or No. 81 Rozanov.Choose a color: Home black, away red or alternate white.Add to cart, and don’t forget to use Fanatics promo code 29SHIP at checkout for free shipping.
Customizable Ottawa Senators jersey
The customizable jerseys are available in Red, Black or White, so you can get the perfect look for your favorite fictional player.
The jerseys from the Senators team store have proven so popular that online stock has repeatedly sold out. The team has produced 400 jerseys in one week, with another 400 people on a waiting list, according to The Athletic.
The idea came to the Senator’s marketing team because after the show’s first season finale, Rozanov’s character decides to join the Ottawa team to be closer to Hollander, who plays in Montreal.
The best part is, fans of any NHL team can do the exact same thing with a customizable jersey from their own favorite team. Shop the full list below, all available on Fanatics.