Brady Tkachuk is sinking his teeth into playing a starring role at the 2026 Winter Olympic Games in Milan.
You won’t only see Tkachuk playing a big role for Team USA on the ice during the Games.
The Ottawa Senators captain also has a toothless role in a very funny ad by United States-based Intuit QuickBooks to help The Tooth Fairy “find her pixie dust.”
The commercial, which featured Tkachuk with missing teeth and his name spelled incorrectly, ‘Tkachuck’, made its debut during the Opening Ceremonies of the Games on Friday in Canada and the United States.
Intuit QuickBooks helps companies organize their finances and the scenario of the commercial made by BDDO in New York is about children launching a lawsuit against The Tooth Fairy because she has disappeared for two weeks.
“The Outdo It with Intuit QuickBooks campaign uses an unexpected but universally recognized cultural icon — the Tooth Fairy — to illustrate a familiar reality for small business owners. There aren’t enough hours in the day, and they wish they could scale themselves,” BDDO said in its release.
Tkachuk is one of three athletes featured in the 60-second ad that also includes former American soccer player Alex Morgan and U.S. snowboarder Jamie Anderson.
What was in the ad?
It starts with children screaming when they look under their pillows and don’t find anything from the Tooth Fairy in the morning. A headline is shown that reads: “The Tooth Fairy vanishes for two weeks.”
“She had one job,” one child says in a social media post before heading to a reporter in New York with the caption “She can’t handle the tooth” on the screen.
That’s why Tkachuk chimes in. He’s shown with two front teeth missing, speaking in a hallway, with the caption “aching for an answer.”
“It’s not just the kids, you know,” Tkachuk says during his brief cameo appearance.
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His last name being spelled incorrectly likely is just part of the fun part of the commercial — and to gain a little attention.
On the CBC version, it reads that Canadian children were protesting the disappearance of The Tooth Fairy with “empty pillowcases during the playoffs.”
This isn’t the first time Tkachuk has been featured in an advertising campaign. His mother, Chantal, and brother, Matthew of the Florida Panthers, did a Honda commercial a few years back that gained a lot of traction.