Global sportswear company ANTA will officially open its first U.S. flagship store on Feb. 13 in Beverly Hills, marking a significant step in the brand’s expansion into the American market.

The grand opening will feature a ribbon-cutting ceremony attended by ANTA leadership, city officials, the Beverly Hills Chamber of Commerce, and signature athletes Kyrie Irving and Klay Thompson.

Located at 330 N. Beverly Drive, the approximately 2,500- to 3,000-square-foot space is designed as ANTA’s U.S. brand hub. The flagship will showcase performance running, lifestyle footwear, signature basketball collections, and apparel, alongside immersive athlete storytelling and branded environments.

The store is also envisioned as a community and cultural hub, with future programming expected to include run clubs, athlete-led activations, and initiatives highlighting the intersection of Chinese American heritage and sport.

The ceremony, scheduled for 10:30 a.m. PT, will include remarks from city and chamber leaders, executive comments from ANTA leadership, and an official ribbon cutting with Irving, Thompson, and city officials. A special presentation will spotlight ANTA’s signature athletes and provide insight into the design collaboration behind the brand’s performance footwear.

“Opening our first U.S. flagship in Beverly Hills is a defining moment for ANTA,” Samuel Tsui, CEO of ANTA Brand, said in a statement. “This store represents our commitment to the U.S. market and our belief that sport, culture, and performance innovation belong on the world’s biggest stages. Beverly Hills is the perfect home for that vision.”

Kyrie Irving, Klay Thompson to Attend Ribbon Cutting

ANTA’s Beverly Hills opening is closely tied to its high-profile NBA partnerships.

Thompson has averaged 11.6 points, 2.4 rebounds, and 1.4 assists in 48 games this season for the Dallas Mavericks, playing 22.1 minutes per contest. He is shooting 38.6% from the field and 37.6% from three-point range, connecting on 2.9 3-pointers per game.

Irving has not yet played this season as he continues to recover from ACL surgery. In 2024-25, he averaged 24.7 points, 4.8 rebounds, and 4.6 assists in 50 games while earning his ninth All-Star selection. His presence at the ribbon cutting reflects ANTA’s continued investment in elite basketball talent and long-term athlete partnerships.

First Permanent U.S. Retail Footprint

Following the ceremony, invited guests and media will tour the flagship and explore curated product assortments throughout the space, including dedicated brand and athlete areas.

ANTA operates more than 12,000 stores across China and other international markets. The Beverly Hills location represents the company’s first permanent retail presence in the United States and is positioned as the foundation for broader expansion, deeper athlete collaborations, and increased consumer engagement nationwide.

Founded in 1991, ANTA has grown into one of the world’s largest sportswear companies, emphasizing performance innovation, elite athletic partnerships, and global brand development. The Beverly Hills flagship signals the brand’s intent to establish a sustained footprint in the competitive U.S. sportswear market.

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