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After landing partnerships with two of Philadelphia\u2019s most iconic professional sports teams, Grungo Law<\/a> is going beyond the courthouse. As part of back-to-back collaborations announced over the past year, the South Jersey-based personal injury firm has aligned itself with the Phillies and Flyers as a way to boost brand visibility, deepen community ties and cement its status as a regional legal powerhouse.\n<\/p>\n Formerly known as Grungo Colarulo, the firm serves clients across New Jersey and Pennsylvania from its offices in Cherry Hill, Vineland, Medford, Hamilton Square and Philadelphia. Its practice includes vehicle accidents, catastrophic injuries, nursing home abuse and neglect, workplace injuries, workers\u2019 compensation claims, premises liability, slip & fall, employment law and data breach\/cybersecurity litigation.\n<\/p>\n The firm\u2019s mission of \u201cIf we can help, we will\u201d extends to its Grungo Gives initiative. That effort encourages employees to get together monthly for fundraisers, donation drives and hands-on volunteer projects addressing local needs.<\/p>\n Outreach has spanned scholarships, local teacher recognitions, park cleanups, holiday donation drives and continuing work with Camden County NJ Miracle League. The Cherry Hill-headquartered nonprofit provides children and adults with disabilities with the opportunity to participate in baseball in a supportive, adapted environment.\n<\/p>\n For founding partner Richard Grungo Jr., the newly established relationships with the Phillies and Flyers bring together organizations that all share a drive to win, strong set of values and commitment to community.\n<\/p>\n Grungo said the partnerships with the teams \u201cbegin with one thing \u2013 shared culture.\u201d<\/p>\n \u201cWe\u2019re a firm built in South Jersey and in the heart of the Philadelphia region, and around here people don\u2019t just support their teams \u2014 they live and breathe them,\u201d he said. \u201cWe always say we don\u2019t just want clients, we want fans. The passion, loyalty and sense of community in this region is unmatched, so aligning with organizations that represent those values felt natural.\u201d\n<\/p>\n \u2018Charting a new course\u2019<\/p>\n Leading up to the December 2024 announcement of a partnership with Grungo Law, Flyers\u2019 parent company Comcast Spectacor underwent a series of changes<\/a> on its executive team.\n<\/p>\n When Dan Hilferty was tapped in April 2023 as the successor of retiring longtime CEO and chairman Dave Scott, the appointment was framed as part of a broader effort that sought to change the trajectory of an underperforming NHL team.\n<\/p>\n Grungo said, \u201cWe first connected with the Flyers because we recognized a moment of transition in their leadership and believed there might be an opportunity to align with an organization charting a new course. Over months of conversation, it became obvious, from the top down, that the Flyers and Comcast Spectacor shared the values that have guided our firm from day one: grit, accountability, excellence and service to the community. It was a culture match. We weren\u2019t just buying signage; we were entering into a relationship that stood for something.\u201d\n<\/p>\n Through the multiyear pact with Comcast Spetactor, Grungo Law receives exposure at Xfinity Mobile Arena during games and events, as well as during Flyers\u2019 broadcasts and via Xfinity Live. The deal also extends to Comcast Spectacor\u2019s other businesses, including Xfinity Mobile Arena, the Wings lacrosse team and the Phillies\u2019 charitable venture. Additionally, Grungo Law was designated as a \u201cproud partner of the Philadelphia Flyers.\u201d<\/a>\n<\/p>\n Creating a new image<\/p>\n \u201cThe Flyers are an institution in Philadelphia. Together, we\u2019ll work to create lasting, positive change in our community. As a law firm that works hard to change how people think about personal injury lawyers<\/a>, this is a big step in letting people know who we are and more importantly, what we stand for,\u201d Grungo said. \u201c\u2018The New Era of Orange\u2019 signifies not only a young and up-and-coming team, but a focus on the people, companies and culture of Philadelphia and the surrounding communities.\u201d\n<\/p>\n After finishing the 2024-25 season with the 33-39-10 record<\/a> and missing the playoffs for a fifth consecutive season, the team is still a work in progress. While the franchise remains in a rebuilding phase in the rink, it is placing a stronger emphasis on charitable outreach<\/a> and public engagement off the ice.\n<\/p>\n Over the past year, the Flyers raised over $1.3 million through its philanthropic arm and launched several new initiatives, such as a program focused on upgrading local rinks and expanding youth access to hockey. The Flyers also deepened their partnership with Penn Medicine, adding health and nutrition programs like \u201cPenn Medicine Assist\u201d and community CPR trainings.\n<\/p>\n Shortly after the collaboration was announced, Grungo said, \u201cI love what CEO Dan Hilferty and his team are doing with the teams and organizations under their umbrella \u2026 we couldn\u2019t be more excited to join forces with such a remarkable organization and people that share the same values.\u201d\n<\/p>\n Comcast Spectacor Chief Revenue Officer Todd Glickman added, \u201cWe are thrilled to partner with such a respected firm as Grungo Law and to join forces with a partner who shares the same priority of serving and giving back to the Philadelphia community.\u201d\n<\/p>\n Batter up!<\/p>\n According to Grungo, the successful relationship with the Flyers \u201copened the door to the Phillies.\u201d\n<\/p>\n \u201cAs conversations developed, it became clear the Phillies believed in the same community-first philosophy and were equally selective about who they partner with. Both sides did their due diligence, and what made the partnership real wasn\u2019t advertising potential \u2013 it was shared values, mutual trust, and a commitment to investing back where we live and work,\u201d Grungo said.\n<\/p>\n From there, Grungo Law unveiled a partnership in June 2025 with the MLB team<\/a> that includes on-field signage at Citizens Bank Park, inclusion during every Manager\u2019s Challenge (\u201cGrungo Law: What\u2019s the Call?\u201d) and getting in-game callouts from NBC Sports Philadelphia. Additionally, it is considered a \u201cproud partner of the Philadelphia Phillies<\/a>.\u201d\n<\/p>\n In a statement accompanying the announcement last summer, Phillies Vice President Of Corporate Partnerships Brian Fling said, \u201cA tremendous personal injury law<\/a> firm, Grungo Law shares our organization\u2019s unwavering commitment to making a difference. We\u2019re extremely proud to welcome Grungo Law to the Phillies family and have no doubt that this new partnership will be a win for our fans and community.\u201d\n<\/p>\n That pitch was at his eyes \ud83e\udd2f\n<\/p>\n Bryce Harper unloads on this hanger! pic.twitter.com\/UafC4kd2fP<\/a>\n<\/p>\n \u2014 MLB (@MLB) July 18, 2025<\/a><\/p>\n Grungo Law\u2019s support of the Camden County NJ Miracle League represents a significant part of the partnership, with both the firm and the Phillies dedicating resources to advance the nonprofit\u2019s mission. That includes matching charitable contributions to the organization for every successful manager\u2019s challenge.\n<\/p>\n Ahead of the Phillies Sept. 26 game against the Minnesota Twins, Grungo Law gave a $10,000 donation check to the Camden County NJ Miracle League<\/a>. The firm also set aside 40 accessible tickets for the nonprofit to distribute to members so they could be on hand for the presentation and game.\n<\/p>\n Following the gift, Grungo expressed pride in the moment, saying, \u201cGiving back to our community isn\u2019t just something we do; it\u2019s part of who we are. Partnering with the Phillies and The Miracle League gives us a way to create meaningful experiences for kids and families who deserve every opportunity to play, grow and create memories. Seeing this donation come to life on the field is a moment that truly reflects the heart of our work and the impact we hope to make in our local community.\u201d\n<\/p>\n Arthur Aston of the Camden County NJ Miracle League shared, \u201cGrungo Law has stepped up to the plate for people with disabilities. Their commitment to providing our organization with support and resources has a profound impact on those in our community with disabilities and their families. This experience means everything to our league, and we are thankful to Grungo Law and the Phillies for making this happen!\u201d\n<\/p>\n A win-win situation<\/p>\n Grungo noted that while the firm is \u201cstill early\u201d in its relationships with the Flyers and Phillies \u201cthe response has been overwhelmingly positive\u201d so far.\n<\/p>\n \u201cAt the end of the day, this is about building real connections, celebrating where we come from, and showing our region that when you need someone in your corner, Grungo Law is here \u2013 not just as lawyers, but as neighbors and fans,\u201d he said.\n<\/p>\n \u201cFor me, as founder, these partnerships are surreal on a personal level \u2013 we\u2019re genuine fans. But more importantly, they\u2019re a testament to what our firm is and where it\u2019s going. In a crowded legal market, this shows people three things: one, we operate with a mission grounded in service; two, we have the resources and trial capabilities to stand toe-to-toe with any firm; and three, we\u2019re local, committed and here for the long haul. We don\u2019t just stand behind our community. We stand in it.\u201d\n<\/p>\n At the end of the day, this is about building real connections, celebrating where we come from, and showing our region that when you need someone in your corner, Grungo Law is here \u2013 not just as lawyers, but as neighbors and fans. \u201cWhat\u2019s been most rewarding is how these partnerships extend beyond marketing and into impact. Our work with community organizations like the Camden County Miracle League is some of the most meaningful work we do, and both the Flyers and Phillies have leaned into supporting that mission. That\u2019s what makes this exciting. Not the billboards or broadcasts, but the ability to use these platforms to lift up the community we serve,\u201d he said.\n<\/p>\n Marketing has become increasingly challenging for personal injury firms as digital advertising becomes oversaturated and expensive. As a result, sports partnerships<\/a> have emerged as a unique way to cut through the noise, build community trust and connect with potential clients in a more authentic, high-visibility setting.\n<\/p>\n A 2023 Attorney Journals article<\/a> found that law firms that partner with sports teams \u2013 whether professional, college or even Little League \u2013 tend to benefit from increased visibility, direct community engagement and brand trust.\n<\/p>\n \ud83d\udc40 https:\/\/t.co\/nXCiXg2HKu<\/a>\n<\/p>\n \u2014 Grungo Law (@GrungoLawFirm) December 30, 2024<\/a><\/p>\n Some other recently unveiled collaborations with New Jersey ties include personal injury firm Garces, Grabler & LeBrocq as the first-ever official law firm partner of Rutgers Athletics<\/a>. The deal announced in May 2024 gives GGL brand integration in Jersey Mike\u2019s Arena, SHI Stadium and across official Scarlet Knights digital media platforms.\n<\/p>\n Last month, Paul, Weiss, Rifkind, Wharton & Garrison LLP in New York City<\/a> was named as the official law firm of the New York\/New Jersey World Cup 2026 Host Committee.\n<\/p>\n Brad Karp, the firm\u2019s chairman, commented, \u201cPaul Weiss is proud to have long served as a trusted advisor to many key stakeholders in the sports industry, including the NFL and FIFA, and we are proud to partner with the NYNJ Host Committee as their official law firm.\u201d NYNJ Host Committee CEO Alex Lasry echoed the enthusiasm, saying, \u201cWe are thrilled to bring on Paul Weiss as our Official Law Firm. Their deep experience supporting the sports industry on high-profile deals and legal matters will be instrumental as we prepare for the 2026 World Cup. We could not think of a better partner than Paul, Weiss as we plan to host the largest sporting event in history.\u201d\n<\/p>\n \u2018Work in progress\u2019<\/p>\n Grungo Law\u2019s relationships with the Phillies and Flyers also come as more law firms rethink how to connect<\/a> with clients given the rise of artificial intelligence.\n<\/p>\n For years, personal injury and other consumer-facing law firms have invested heavily in content designed to rank on Google. Now, as more people turn to AI tools instead of search engines, firms are losing the web traffic and visibility they used to depend on.\n<\/p>\n The shift is prompting firms to think differently about how potential clients find them, whether that\u2019s through community engagement, social media or partnerships that make their brands visible before anyone even starts searching.\n<\/p>\n A recent Law.com report found that personal injury and consumer law firms<\/a> now spend more on brand partnerships, local media and community engagement because return-on-investment from SEO is falling.\n<\/p>\n By the numbers<\/p>\n $100,000 to $300,000: A typical annual marketing budget for small personal injury law firms in competitive markets. Industry data shows that roughly 30% of firms increased marketing budgets this year, while only about 15% reported reductions, an analysis from the Legal Marketing Association and legal news website Above the Law said<\/a>.\n<\/p>\n For small personal injury law firms in competitive markets, a typical annual marketing budget generally falls in the ballpark of $100,000 to $300,000 \u2013 roughly $8,000 to $25,000 per month \u2013depending on the market size<\/a>, growth ambitions and mix of advertising channels.\n<\/p>\n Grungo said, \u201cA lot of people, particularly in the personal injury world, rely on Google searches for their marketing \u2013 search engine optimization, pay per click and things of that nature. Well, that\u2019s all great, but if they\u2019re not searching in Google anymore, that\u2019s going to change your strategy. And so, one of the things that we are analyzing is certainly focused on is how search is changing when it comes to marketing.\u201d\n<\/p>\n \u201cWe have a diversified marketing portfolio and I really think I do most everything from social media for every channel to billboards to commercials,\u201d he said. \u201c \u2026 And the partnerships with the Phillies and Flyers have been really awesome.\u201d\n<\/p>\n \u201cI really think we do almost everything when it comes to marketing,\u201d Grungo said. \u201cBut, I think everybody is trying to figure this out. One of the things that you need to actively be looking at is where are your clients finding you? And if they are using AI search, how do you show up at the top of AI search like you used to show up at the top of Google search, what is AI pulling from if at all differently than Google? And honestly, it\u2019s a work in progress figuring that out.\u201d\n<\/p>\n![\"Richard](\"https:\/\/www.rawchili.com\/nhl\/wp-content\/uploads\/2025\/11\/Rich.jpg\"\/)
Grungo<\/p>\n
\n![\"Grungo](\"https:\/\/www.rawchili.com\/nhl\/wp-content\/uploads\/2025\/11\/Flyers.png\"\/)
Grungo Law is designated as a \u201cproud partner of the Philadelphia Flyers<\/a>.\u201d \u2013 PROVIDED BY GRUNGO LAW\n<\/p>\n
\u2013 Richard Grungo Jr., Grungo Law founding partner<\/p>\n
\n![\"Alex](\"https:\/\/www.rawchili.com\/nhl\/wp-content\/uploads\/2025\/11\/Alex-Lasry.jpg\"\/)
Lasry\n<\/p>\n
\u2013 SOURCE: Torres Marketing\n<\/p>\n