{"id":414860,"date":"2026-01-18T21:20:13","date_gmt":"2026-01-18T21:20:13","guid":{"rendered":"https:\/\/www.rawchili.com\/nhl\/414860\/"},"modified":"2026-01-18T21:20:13","modified_gmt":"2026-01-18T21:20:13","slug":"teamworks-acquires-sportlogiq-to-expand-ai-powered-hockey-analytics-platform","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nhl\/414860\/","title":{"rendered":"Teamworks Acquires Sportlogiq to Expand AI-Powered Hockey Analytics Platform"},"content":{"rendered":"<p>Key Takeaways<\/p>\n<p>Teamworks acquired Sportlogiq, adding computer vision and tracking technology used by 97% of NHL teams to its platform<\/p>\n<p>The deal brings 80 employees, including 10 AI researchers backed by 180+ published research papers and patents, into Teamworks<\/p>\n<p>Sportlogiq serves 220+ clients globally, including 42 NCAA hockey programs, professional leagues across North America and Europe, and international federations<\/p>\n<p>This marks Teamworks\u2019 13th acquisition and ninth in the past three years as the company builds an integrated operating system for sports organizations<\/p>\n<p>Sportlogiq\u2019s technology will integrate with Teamworks Intelligence and Telemetry Sports to create a unified data and analytics platform<\/p>\n<p>Building a Vertical Analytics Stack for Hockey<\/p>\n<p>Teamworks, which operates sports management software for over 6,500 teams globally, acquired Montreal-based Sportlogiq to strengthen its hockey analytics capabilities. Founded in 2015 by former Canadian Olympic figure skater Craig Buntin, Sportlogiq uses patented computer vision and machine learning to extract tracking data from game video across hockey, soccer, and American football.<\/p>\n<p>The acquisition follows a similar strategy Teamworks executed in American football through its purchase of Telemetry Sports. Sportlogiq will work alongside Telemetry and Zelus Analytics, which Teamworks rebranded as Teamworks Intelligence, to deliver automated player tracking combined with predictive performance models.<\/p>\n<p>\u201cWe\u2019re combining Sportlogiq\u2019s industry-leading video and data infrastructure with our predictive Intelligence models to deliver a complete data and analytics platform for talent evaluation, game preparation, and player development,\u201d said Zach Maurides, CEO and Founder of Teamworks.<\/p>\n<p>Market Position Across Professional and College Hockey<\/p>\n<p>Sportlogiq holds significant market penetration in professional hockey, working with 31 of 32 NHL franchises. The company\u2019s iCE platform has become the standard for automated video analysis and event tracking in the league. Beyond the NHL, Sportlogiq serves professional hockey leagues across North America and Europe, 42 NCAA Division I hockey programs, IIHF federations, and organizations in US soccer and global football.<\/p>\n<p>The acquisition adds 80 Sportlogiq employees to Teamworks, including a 10-person AI research team. This expands Teamworks\u2019 technical capabilities as the company pursues AI-driven product development following its $235 million Series F funding round in 2025, which valued the company at over $1 billion.<\/p>\n<p>Mark Morris, Teamworks SVP and GM of North America, emphasized the importance of Sportlogiq\u2019s reach beyond professional leagues. \u201cIn the sports tech industry, there\u2019s a lot of great tools out there, [but] it\u2019s fragmented,\u201d Morris said. \u201cPeople just want a unified ecosystem.\u201d<\/p>\n<p>Integration Strategy and Platform Expansion<\/p>\n<p>Teamworks Intelligence currently provides position-specific hockey metrics using player tracking data from Sportlogiq. Under the combined structure, these predictive analytics will flow directly into Sportlogiq\u2019s iCE platform, allowing teams to move from video analysis to advanced insights within a single system.<\/p>\n<p>Sportlogiq CEO Mitchell Wasserman highlighted the company\u2019s approach to data presentation for different user levels. The platform caters reports to organizations without dedicated analytics staff while maintaining consistent datasets for scouting and recruiting across the hockey ecosystem.<\/p>\n<p>Teamworks plans to apply Sportlogiq\u2019s computer vision technology more broadly across sports. \u201cWe have that computer vision, AI-driven data collection arm of our business, which developed well beyond hockey into other sports, and now we can really leverage that across the sports spectrum with Teamworks,\u201d Wasserman said.<\/p>\n<p>The company continues pursuing vertical integration in sports technology, combining operations management, performance tracking, video analysis, and predictive analytics into a unified platform. Financial terms of the Sportlogiq acquisition were not disclosed.<\/p>\n<p>via: <a href=\"https:\/\/teamworks.com\/blog\/teamworks-acquires-sportlogiq\/\" rel=\"nofollow noopener\" target=\"_blank\">Teamworks<\/a><\/p>\n<p>YSBR provides this content on an \u201cas is\u201d basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.<\/p>\n<p>About Youth Sports Business Report<\/p>\n<p><a href=\"https:\/\/youthsportsbusinessreport.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Youth Sports Business Report<\/a>\u00a0is the\u00a0largest and most trusted source\u00a0for\u00a0youth sports industry news, insights, and analysis covering the $54 billion\u00a0youth sports market. Trusted by over\u00a050,000 followers\u00a0including industry executives, investors, youth sports parents and\u00a0sports business professionals, we are the premier destination for comprehensive\u00a0youth sports business intelligence.<\/p>\n<p>Our core mission:\u00a0Make Youth Sports Better. As the\u00a0leading authority\u00a0in\u00a0youth sports business reporting, we deliver unparalleled coverage of\u00a0sports business trends,\u00a0youth athletics, and emerging opportunities across the\u00a0youth sports ecosystem.<\/p>\n<p>Our expert editorial team provides authoritative, in-depth reporting on key\u00a0youth sports industry\u00a0verticals including:<\/p>\n<p>Sports sponsorship\u00a0and institutional capital (Private Equity, Venture Capital)<\/p>\n<p>Youth Sports events\u00a0and tournament management<\/p>\n<p>NIL (Name, Image, Likeness)\u00a0developments and compliance<\/p>\n<p>Youth sports coaching\u00a0and\u00a0sports recruitment\u00a0strategies<\/p>\n<p>Sports technology\u00a0and data analytics innovation<\/p>\n<p>Youth sports facilities\u00a0development and management<\/p>\n<p>Sports content creation\u00a0and digital media monetization<\/p>\n<p>Whether you\u2019re a\u00a0sports industry executive, institutional investor,\u00a0youth sports\u00a0parent, coach, or\u00a0sports business\u00a0enthusiast,\u00a0Youth Sports Business Report\u00a0is your most reliable source for the\u00a0actionable sports business insights\u00a0you need to stay ahead of\u00a0youth athletics trends\u00a0and make informed decisions in the rapidly evolving\u00a0youth sports landscape.<\/p>\n<p>Join our\u00a0growing community of 50,000+ industry leaders\u00a0who depend on our\u00a0trusted youth sports business analysis\u00a0to drive success in the\u00a0youth sports industry.<\/p>\n<p>Stay connected with the pulse of the\u00a0<a href=\"https:\/\/youthsportsbusinessreport.com\/\" rel=\"nofollow noopener\" target=\"_blank\">youth sports business<\/a>\u00a0\u2013 where industry expertise meets actionable intelligence.<\/p>\n<p><a href=\"https:\/\/youthsportshq.substack.com\/subscribe\" rel=\"nofollow noopener\" target=\"_blank\">Sign up for the biggest newsletter in Youth Sports \u2013 Youth Sports HQ<\/a>\u00a0\u2013 The best youth sports newsletter in the industry\u00a0<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/youth-sports-business-report\" rel=\"nofollow noopener\" target=\"_blank\">Follow us on LinkedIn<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/cameron-korab\/\" rel=\"nofollow noopener\" target=\"_blank\">Follow Youth Sports Business Report Founder Cameron Korab on LinkedIn<\/a><\/p>\n<p>Are you a brand looking to tap into the world\u2019s most passionate fanbase\u2026 youth sports?<\/p>\n<p>Introducing\u00a0<a href=\"https:\/\/www.playuppartners.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Play Up Partners<\/a>, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.<\/p>\n<p>About Play Up Partners<\/p>\n<p><a href=\"https:\/\/www.playuppartners.com\/about\" rel=\"nofollow noopener\" target=\"_blank\">Play Up Partners<\/a>\u00a0is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.<\/p>\n<p>Why Sponsor Youth Sports?<\/p>\n<p>Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.<\/p>\n<p>What Does Play Up Partners Do?<\/p>\n<p><a href=\"https:\/\/www.playuppartners.com\/services\" rel=\"nofollow noopener\" target=\"_blank\">We\u2019ve done the heavy lifting<\/a>\u00a0to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.<\/p>\n<p>Our Approach<\/p>\n<p>Every partnership we build is rooted in authenticity and value creation. We don\u2019t just broker deals. We craft youth sports marketing strategies that:<\/p>\n<p>Deliver measurable ROI for brand partners<\/p>\n<p>Create meaningful experiences for athletes and families<\/p>\n<p>Elevate the youth sports ecosystem<\/p>\n<p>Our Vision<\/p>\n<p>We\u2019re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple:\u00a0MAKE YOUTH SPORTS BETTER\u00a0for athletes, families, organizations, and brand partners.<\/p>\n<p>Common Questions About Youth Sports Marketing<\/p>\n<p>Where can I sponsor youth sports?\u00a0How do I activate in youth sports?\u00a0What is the ROI of youth sports marketing?\u00a0How much does youth sports sponsorship cost?<\/p>\n<p>We have answers. Reach out to\u00a0<a href=\"https:\/\/youthsportsbusinessreport.com\/teamworks-acquires-sportlogiq-to-expand-ai-powered-hockey-analytics-platform\/mailto:info@playuppartners.com\" rel=\"nofollow noopener\" target=\"_blank\">info@playuppartners.com<\/a>\u00a0to learn how\u00a0<a href=\"https:\/\/www.playuppartners.com\/contact\" rel=\"nofollow noopener\" target=\"_blank\">Play Up Partners<\/a>\u00a0can help your brand navigate the youth sports landscape.<\/p>\n<p>Youth sports organizations:\u00a0Interested in partnership opportunities? Reach out to learn about our accreditation process.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/www.rawchili.com\/nhl\/wp-content\/uploads\/2026\/01\/1768771213_416_image-47.png\" alt=\"\" class=\"wp-image-15213\"  \/><\/p>\n","protected":false},"excerpt":{"rendered":"Key Takeaways Teamworks acquired Sportlogiq, adding computer vision and tracking technology used by 97% of NHL teams to&hellip;\n","protected":false},"author":2,"featured_media":414861,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[377],"tags":[2940,5,27497,40,34284,5415,3434,43,273,13672,2829],"class_list":["post-414860","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hockey","tag-community","tag-hockey","tag-investment","tag-news","tag-parents","tag-partnership","tag-sponsorship","tag-sports","tag-sports-business","tag-tech","tag-youth-sports"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nhl\/115918198350313639","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/414860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/comments?post=414860"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/414860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media\/414861"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media?parent=414860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/categories?post=414860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/tags?post=414860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}