I did a deep dive on this nearly seven years ago to the day<\/a>. It is baffling this team essentially has the same visual identity they had 25 years ago. And for those who haven\u2019t been paying attention at home you won\u2019t be surprised to learn that their artwork looks 25 years old.<\/p>\n![\"Screenshot\"](\"https:\/\/www.rawchili.com\/nhl\/wp-content\/uploads\/2026\/02\/c0d573c377ecf7fbe218d34d1fcab37c.jpeg\"\/)
<\/p>\n
Screenshot<\/p>\n
They introduced a new-millenia inspired design in 2001 and haven\u2019t looked back, or forward for that matter. Since then they\u2019ve basically hit shuffle on a three-song playlist, surprised when the same song keeps playing and we\u2019re tired of the hits.<\/p>\n
Advertisement<\/p>\n
The team has been forgiven of their sins by reintroducing green alternate jerseys recently. It feels so obvious that those retro designs are a hit and should be folded into the core design. But even if it isn\u2019t, we can\u2019t keep looking at this a quarter century later.<\/p>\n
Especially when they\u2019ve passed up several obvious opportunities recently to revamp their look, aligning with logical shifts in mini-eras:<\/p>\n
2019: The team traded their way to Doncic, and after spending a full season next to Dirk Nowitzki, Doncic ushered in a new era. This was the spring I last made this plea. It made too much sense, and yet the Mavericks (and Mark Cuban) did nothing.<\/p>\n
Summer of 2024: The Mavericks had just been sold to the Adelson\u2019s at the start of the year, were fresh off a finals run, and at the time it felt like the start of something new in Dallas. They did nothing.<\/p>\n
Summer of 2025: We\u2019ve already walked through what led to this moment. If the Mavericks were smart they would have rebranded after drafting Cooper Flagg. But they (Nico) believed they were actually contenders and not, in fact, starting a new era. They were starting a new era.<\/p>\n
So why not now? The team is officially Flagg\u2019s. This summer they will draft in the top eight and conceivably add Cooper\u2019s future longterm running mate. Trying to pin it to the timeline of a new arena doesn\u2019t make sense \u2014 we\u2019re at least five years from that time. It would be one thing if this look felt cool in a retro way, felt timeless in a classic way. But the basketball branding look of AOL instant messenger isn\u2019t timeless.<\/p>\n
The time to do it is now. Give new life to the look of the Mavericks brand identity, as they build what this franchise looks like in a fully new era. One that isn\u2019t connected to former times, one that doesn\u2019t overlap with franchise cornerstones. Make this team fully Flagg\u2019s.<\/p>\n","protected":false},"excerpt":{"rendered":"The Dallas Mavericks fully leaned into a new era for the organization this season after hearing the calls…\n","protected":false},"author":2,"featured_media":466762,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5117],"tags":[12675,7645,196,5047,147,5278,32028,5,12678,2068,8667,4,7336,197,12674],"class_list":["post-466761","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas-stars","tag-anthony-davis","tag-cooper-flagg","tag-dallas","tag-dallas-mavericks","tag-dallas-stars","tag-dallasstars","tag-dirk-nowitzki","tag-hockey","tag-klay-thompson","tag-los-angeles-lakers","tag-luka-doncic","tag-nhl","tag-nico-harrison","tag-stars","tag-the-mavericks"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nhl\/116114310800694298","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/466761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/comments?post=466761"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/466761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media\/466762"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media?parent=466761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/categories?post=466761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/tags?post=466761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}