\u2018Conversion\u2019 is one of those marketing buzzwords that gets talked about in meetings that really should\u2019ve been an e-mail and instead makes people roll their eyes.<\/p>\n
This week, though, conversion should absolutely be top of mind for the Boston Bruins and the rest of the National Hockey League.<\/p>\n
kAmpE :ED A62<[ ae >:==:@? A6@A=6 H2E4965 =2DE H66<6?5\u2019D E9C:==:?8 ~=J>A:4 8@=5 >652= 82>6 36EH66? E96 &?:E65 $E2E6D 2?5 r2?252] {6DD E92? 2 BF2CE6C @7 E92E ?F>36C H2E4965 E96 u=@C:52 !2?E96CD C6A62E 2D $E2?=6J rFA 492>A:@?D =2DE DAC:?8]k^Am<\/p>\n
kAm$@[ 9@H 5@ H6 8@ 23@FE 4@?G6CE:?8 DA@CED 72?D E92E 42F89E E96 9@4<6J 3F8 5FC:?8 E96 ~=J>A:4D :?E@ 7F==\\E:>6 72?Dnk^Am<\/p>\n
kAmw6C6 }@CE9 @7 q@DE@?[ 9@4<6J 72?5@> \ud83d\ude00 32<65 :?E@ E96 4F=EFC6 =:<6 sF?<:?\u2019 s@?FED 2?5 E96 E9C66\\H2J C@2DE 3667 D2?5H:49] u@C E96 qCF:?D[ H9@ C6EFC?65 7C@> E96 ~=J>A:4 3C62< @? 9@>6 :46 2E %s v2C56? 282:?DE r@=F>3FD %9FCD52J ?:89E[ 4@?G6CD:@? \ud83d\ude00 =6DD 23@FE 8C233:?8 ?6H 72?D 2?5 >@C6 23@FE 9@@<:?8 E96 @?6D E96J 2=C625J 92G6]k^Am<\/p>\n
kAmp5>:E :Ej J@FC :?E6C6DE \ud83d\ude15 E96 q=24<\\2?5\\v@=5 92D 366? \ud83d\ude15 2 H2?:?8 A6C:@5 D:?46 E96:C 6A:4 4@==2AD6 \ud83d\ude15 E96 a_ab A=2J@77D] %92E\u2019D ~z] %96 E62> 92D 366? \ud83d\ude15 2 EC2?D:E:@? A6C:@5[ 2?5 ?@ @?6 3=2>6D J@F] %96 C6E:C6>6?ED @7 !2EC:46 q6C86C@? 2?5 %FF<<2 #2D< 2?5 E96 EC25:?8 @7 qC25 |2C492?5 42>6 \ud83d\ude15 DF446DD:@?] *@F EF?65 \ud83d\ude15 E@ H2E49 E9@D6 8FJD 2?5 H:E9@FE E96>[ J@F EF?65 @FE]k^Am<\/p>\n
kAm}@H[ E9@F89[ J@F\u2019C6 E9:?<:?8 23@FE 9@4<6J 282:?] *@F =@G65 E96 :?E6?D:EJ @7 E96 8@=5 >652= 82>6 2?5 J@F H2?E E@ D66 >@C6] *@F\u2019G6 962C5 E92E E96 qCF:?D 2C6 AC6EEJ 8@@5[ 36EE6C E92? 6IA64E65[ 2?5 J@F\u2019C6 8@:?8 E@ 4964< E96> @FE]k^Am<\/p>\n
kAmk6>m%9:Dk^6>m \ud83d\ude00 E96 6I24E 72? E96 q\u2019D ?665 E@ 9@@<[ DE2CE:?8 %9FCD52J ?:89E] q@DE@?\u2019D \ud83d\ude15 E96 E9:4< @7 E96 t2DE6C? r@?76C6?46 A=2J@77 492D6] %96J\u2019C6 8@:?8 E@ 36 A=2J:?8 2 k6>m=@Ek^6>m @7 >62?:?87F= 9@4<6J 82>6D @G6C E96 ?6IE 6:89E H66<\/p>\n
kAm(9@ 2C6 E96 DE2CD @7 E9:D ?6H 86?6C2E:@? @7 E96 qCF:?D J@F >:89E 72== \ud83d\ude15 =@G6 H:E9n $E2CE H:E9 8@=5 >652=:DE 2?5 %62> &$p 52C=:?8 r92C=:6 |4pG@J]k^Am<\/p>\n
kAmpE ag[ |4pG@J \ud83d\ude00 6?E6C:?8 E96 AC:>6 @7 9:D 42C66C] w6 62C?65 2? 2=E6C?2E6 42AE2:?\u2019D \u2018p\u2019 7@C %62> &$p[ H9:49 D2JD 2 =@E 23@FE 9:D 8C@H=:?8 =6256CD9:A 23:=:EJ] w6\u2019D 6?;@J:?8 E96 36DE A@H6C A=2J AC@5F4E:@? @7 9:D AC@ 42C66C] x? E96 ~=J>A:4D[ 96 H2D @? E96 E@A A2:C:?8 2?5 A=2J65 H:E9 2 A9JD:42= D?2C= E92E qCF:?D 72?D H:== =@G6 :7 96 D9@HD :E @? r2FD6H2J $EC66E] w6 H2D 2H6D@>6 \ud83d\ude15 =2DE J62C\u2019D c }2E:@?D u246\\~77[ E@@[ 2?5 :E 5:5?\u2019E EC2?D=2E6 E@ q@DE@?]k^Am<\/p>\n
kAm|J 3C@E96C C646?E=J 2D<65 >6 \u201c(9J \ud83d\ude00 |4pG@J 2 DFA6CDE2C 7@C %62> &$p 2?5 ;FDE ~z 7@C E96 q\u2019Dn\u201d 2?5 x 5:5 ?@E 92G6 2 8@@5 2?DH6C] |2J36 96 ?665D 2 36EE6C A2CE?6C \u2014 &$p 3=F6=:?6 >2E6D “F:?? wF896D 2?5 +249 (6C6?D<: 5@?\u2019E 8C@H @? EC66D] qFE :7 |4pG@J 42? A2C=2J 9:D ~=J>A:4 A=2J :?E@ 2 A=2J@77 CF? 7@C E96 qCF:?D[ 96 92D 2 492?46 E@ 364@>6 @?6 @7 E96 >@DE A@AF=2C 2E9=6E6D \ud83d\ude15 2== @7 q@DE@? DA@CED]k^Am<\/p>\n
kAm|4pG@J D92C6D E96 qCF:?D 2=E6C?2E6 42AE2:? 5FE:6D H:E9 2?@E96C ~=J>A:2?[ s2G:5 !2DEC?2<] w6 H2D?\u2019E \ud83d\ude15 E96 8@=5 >652= 82>6[ 3FE 2=>@DE H:==65 9:D ?2E:G6 rK649:2 E@ 2? FAD6E @7 r2?252 \ud83d\ude15 E96 62C=:6C C@F?5] $:>A=J AFE[ !2DEC?2< \ud83d\ude00 @?6 @7 E96 36DE AFC6 8@2= D4@C6CD @? A=2?6E t2CE9] x7 J@F 6IA64E65 9:> E@ H:=E H:E9@FE =:?6>2E6D q6C86C@? 2?5 |2C492?5[ 8F6DD 282:?]k^Am<\/p>\n
kAm%9:D D62D@? \ud83d\ude15 A2CE:4F=2C[ !2DEC?2< 92D AC@G6? 9:>D6=7 2D 2 H:??:?8 A=2J6C] w6\u2019D 5C:G6?[ 96 =625D 2?5[ H:E9 5F6 C6DA64E E@ |4pG@J[ 96 AC@323=J 56D6CG6 E@ 36 E96 7F==\\E:>6 42AE2:?]k^Am<\/p>\n
kAm|2<6 ?@ >:DE2<6i !2DEC?2< \ud83d\ude00 `__ A6C46?E 2 C62D@? E@ EF?6 \ud83d\ude15 2?5 H2E49 E96 qCF:?D]k^Am<\/p>\n
kAmp>@?8 @E96C ~=J>A:4 qCF:?D[ 5676?D6>2? w2>AFD {:?59@=> 2=D@ H@? 2 3C@?K6 H:E9 u:?=2?5] v@2=:6 y6C6>J $H2J>2? E@@< 9@>6 2 8@=5 >652=[ 2=E9@F89 96\u2019D 8@E 2 =@E E@ AC@G6 2E 9@>6 D:?46 9:D @?6 2AA62C2?46 7@C %62> &$p H2D 2 3@C56C=:?6 5:D2DE6C]k^Am<\/p>\n
kAm%96C6 2C6 @E96CD J@F\u2019== H2?E E@ D66[ =:<6 8@2= D4@C:?8 >2G6? |@C82? v66<:6] w6 2?5 E96 C6DE @7 E96 ?@?\\~=J>A:4 q\u2019D D9@F=5 36 H6== C6DE65 7@C E96 DEC6E49 CF?] u:CDE\\J62C 9625 4@249 |2C4@ $EFC> 92D q@DE@? A=2J:?8 5:D4:A=:?65 9@4<6J H:E9 2 3:E @7 2 C@F89\\2?5\\EF>3=6 7=2:C 2D |2C49 2AAC@2496D ]]] q@DE@? 72?D 2=H2JD 6?;@J E92E[ E@@]k^Am<\/p>\n
kAmq@EE@> =:?6i p7E6C 86EE:?8 2 E2DE6 @7 8C62E 9@4<6J \ud83d\ude15 E96 ~=J>A:4D[ 72?D 6G6CJH96C6 \u2014 2?5 \ud83d\ude15 q@DE@? \u2014 H2?E >@C6] xE\u2019D FA E@ E96 qCF:?D E@ 8:G6 :E E@ E96>]k^Am<\/p>\n
kAm???k^Am<\/p>\n
kAmk6>m|2EE (:==:2>D 92D HC:EE6? 23@FE AC@ 9@4<6J 7@C %96 $2=6> }6HD D:?46 E96 a__f\\_g D62D@?] *@F 42? 4@?E24E 9:> 2E k2 9C67lQ>2:=E@i|(:==:2>DoD2=6>?6HD]4@>Qm|(:==:2>DoD2=6>?6HD]4@>k^2m 2?5 7@==@H 2=@?8 @? %H:EE6C^) o|2EE(:==:2>D0$}k^6>mk^Am<\/p>\n
\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"\u2018Conversion\u2019 is one of those marketing buzzwords that gets talked about in meetings that really should\u2019ve been an…\n","protected":false},"author":2,"featured_media":474615,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5099],"tags":[154,95,41091,41090,5132,254,530,53504,5933,5,6,156,285,1355,1357,4,3046,43,1356,49588],"class_list":["post-474614","post","type-post","status-publish","format-standard","has-post-thumbnail","category-boston-bruins","tag-boston","tag-boston-bruins","tag-boston-bruins-personnel","tag-boston-bruins-players","tag-bostonbruins","tag-brad-marchand","tag-bruins","tag-canada-united-states-sports-relations","tag-david-pastrnk","tag-hockey","tag-ice-hockey","tag-jeremy-swayman","tag-national-hockey-league","tag-national-hockey-league-teams","tag-national-hockey-league-trophies-and-awards","tag-nhl","tag-patrice-bergeron","tag-sports","tag-top-tier-ice-hockey-leagues","tag-united-states-men"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nhl\/116141398680260223","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/474614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/comments?post=474614"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/474614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media\/474615"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media?parent=474614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/categories?post=474614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/tags?post=474614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}