{"id":532731,"date":"2026-03-31T12:07:14","date_gmt":"2026-03-31T12:07:14","guid":{"rendered":"https:\/\/www.rawchili.com\/nhl\/532731\/"},"modified":"2026-03-31T12:07:14","modified_gmt":"2026-03-31T12:07:14","slug":"red-wings-tigers-add-sustainability-partner","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nhl\/532731\/","title":{"rendered":"Red Wings, Tigers add sustainability partner"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">Sustainability\/carbon offset company Karbon-X has signed sponsorships with Ilitch Sports + Entertainment\u2019s Red Wings and Tigers, making it \u201cOfficial Sustainability Partner\u201d for both Detroit teams.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Under the deal, Calgary-based Karbon-X, which focuses on reducing carbon emissions and other sustainability issues, gets sponsorship assets such as venue signage, along with digital and social media. The teams get greenhouse gas reporting, carbon footprint data, and advice on sustainability initiatives, including an optional $3 sustainability contribution for carbon credits at online ticket checkout.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">The agreements begin during the current NHL season and run through the 2028\u201329 NHL campaign, and include the 2026 through 2028 MLB seasons. The Red Wings and Tigers deals expand a Karbon-X sponsorship portfolio which includes Hockey Canada, the Banff Marathon, and the Edmonton Oilers, which have worn a Karbon-X jersey ad patch for road games since last season. Matt Kauffman\u2019s Insight Sports is agency of record for Karbon-X.<\/p>\n","protected":false},"excerpt":{"rendered":"Sustainability\/carbon offset company Karbon-X has signed sponsorships with Ilitch Sports + Entertainment\u2019s Red Wings and Tigers, making it&hellip;\n","protected":false},"author":2,"featured_media":532732,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5101],"tags":[4782,599,93,5137,5,4,3358,5138,34164,5748],"class_list":["post-532731","post","type-post","status-publish","format-standard","has-post-thumbnail","category-detroit-red-wings","tag-deals","tag-detroit","tag-detroit-red-wings","tag-detroitredwings","tag-hockey","tag-nhl","tag-red-wings","tag-redwings","tag-sustainability","tag-tigers"],"share_on_mastodon":{"url":"https:\/\/channels.im\/@nhl\/116323709383181859","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/532731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/comments?post=532731"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/532731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media\/532732"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media?parent=532731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/categories?post=532731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/tags?post=532731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}