SALT LAKE CITY (December 2, 2025) \u2013 The SEG Foundation today announced the launch of its December All In On Utah activation, inviting Utahns statewide to join \u2018Pay It Forward Day\u2019 on Tuesday, Dec. 9. The day-long effort \u2013 aimed to inspire a ripple effect of generosity throughout the state \u2013 is designed to uplift individuals, families, and communities through simple acts of kindness \u2013 whether that\u2019s opening a door, helping a neighbor, or paying for someone\u2019s meal, every good deed makes a difference.<\/p>\n
SEG\u2019s Pay It Forward Efforts<\/p>\n
Throughout the day, Smith Entertainment Group (SEG) Co-Founders Ryan and Ashley Smith, groups of Utah Jazz and Utah Mammoth players, broadcasters, mascots, and employees will be surprising Utahns by purchasing groceries, gas, meals, and other essentials. SEG will also pay it forward by covering adoption fees at the Best Friends Adoption Center<\/a> in Salt Lake City for all animals adopted on Dec. 9, and SEG staff will deliver lunch to first responders and social workers and collaborate with them to assemble comfort kits that are essential to their work in the community, among other activities.<\/p>\n \u201cAll In On Utah celebrates Utah\u2019s instinct to step up, help each other, and give back to our communities,\u201d said Ashley Smith, co-founder of Smith Entertainment Group. \u201cUtah has always been a place where generosity comes naturally, and it\u2019s inspiring to watch our fans, players, partners, and community members join together in that spirit. We hope that Pay It Forward Day sparks moments of joy and connection across the state and that keeps spreading far beyond December 9.\u201d<\/p>\n How Community Members Can Pay It Forward<\/p>\n Now in its second year, Pay It Forward Day is becoming a tradition for SEG and its teams, expanding this year with a statewide invitation to every Utahn to join in and make a difference. To support and amplify that effort, Governor Cox officially declared Dec. 9 as Pay It Forward Day in the state of Utah. Individuals and businesses across the state are encouraged to take part by performing their own acts of kindness and sharing them on social media for a chance to win tickets, merchandise, autographed items, and more. Participants can simply post their good deed using the hashtag #PayItForwardUtah on Instagram, Facebook, X, or LinkedIn to be entered.<\/p>\n Utah-Based Brands Join the Movement<\/p>\n To amplify the statewide impact, in addition to SEG\u2019s direct efforts, the organization has teamed up with Utah-based brands to reach even more individuals and families. Together, these partners will implement a series of activations to create moments of unexpected joy and inspire others to pay it forward. These include, but are not limited to, America First Credit Union serving more than 200 lunches to the Lantern House in Ogden, LiveView Technologies (LVT) delivering donations to five fire stations across Utah County, and University of Utah Health spending the day with employees volunteering at the Utah Food Bank.<\/p>\n At its core, the SEG Foundation exists to champion the people, neighborhoods, and causes that make Utah the amazing place it is. Pay It Forward Day is an invitation to everyone \u2013 fans, families, and communities statewide \u2013 to join that mission.<\/p>\n