{"id":554195,"date":"2026-04-17T00:34:12","date_gmt":"2026-04-17T00:34:12","guid":{"rendered":"https:\/\/www.rawchili.com\/nhl\/554195\/"},"modified":"2026-04-17T00:34:12","modified_gmt":"2026-04-17T00:34:12","slug":"fans-loading-up-on-sabres-merch","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nhl\/554195\/","title":{"rendered":"Fans loading up on Sabres&#8217; merch"},"content":{"rendered":"<p>Walking through the Sabres Store inside KeyBank Center Thursday afternoon, Ray Lafferty was a man on a mission.<\/p>\n<p>Lafferty came to the store specifically to buy a white Sabres&#8217; hockey jersey.<\/p>\n<p>Mission accomplished.<\/p>\n<\/p>\n<p>Why make the trek from Cheektowaga to KeyBank Center.<\/p>\n<p>&#8220;It shows I&#8217;m all in,&#8221; Lafferty said. &#8220;I&#8217;ve been a Sabres fan since 1970.&#8221;<\/p>\n<p>Tonawanda&#8217;s Mike Shultz came to the store specifically to buy a Just Dishin&#8217; Sabres hat.<\/p>\n<p>And, he may buy some other things too.<\/p>\n<p>&#8220;&#8221;I&#8217;m just so excited,&#8221; Schultz said.<\/p>\n<p>Schultz and Lafferty are just a small sample size of how Sabres fever has gripped Western New York with the sale of anything related to the team a hot retailing item.<\/p>\n<p>The excitement is being fueled by the Sabres&#8217; return to the NHL Stanley Cup playoffs for the first time since 2011, ending an NHL-record 14-year playoff drought.<\/p>\n<p>Consider in early December, the Sabres were in last place not only in the Atlantic Division but the NHL&#8217;s East Conference.<\/p>\n<p>The team finished with 50 wins and winning the Atlantic Division crown. Only the Carolina Hurricanes had more points and wins in the Eastern Conference than the Sabres.<\/p>\n<p>&#8220;This sets us up well for future seasons,&#8221; said Pete Guelli, Sabres; chief operating officer.<\/p>\n<p>Game day merchandise sales at the Sabres Stone is up 43% for last season.<\/p>\n<p>Attendance is up 12% and the team recorded 24 regular season home games at KeyBank Center, up from just four last season.<\/p>\n<p>Guelli said the Sabres are ready for the playoffs including, working its Delaware North partners, to create a series of new foods that will be available beginning with Sunday&#8217;s contest against the Boston Bruins.<\/p>\n<p>&#8220;We really spread our wings,&#8221; said Mike Buonopane, Delaware North executive chef.<\/p>\n<p>Buonopane and his team created 18 new playoff food items,<\/p>\n<p>Among the new items:<\/p>\n<p>* The Tommer Bomber, a meatball sandwich with mozzarella cheese, potato chips on garlic bread and served in a replica Sabres&#8217; wagon box.<\/p>\n<p>The meatballs are from Buonopane&#8217;s grandmother&#8217;s recipe.<\/p>\n<p>* Sponge candy fried dough<\/p>\n<p>* Pulled pork egg roll<\/p>\n<p>* General Tso&#8217;s chicken sandwich<\/p>\n<p>* Cinnamon sugar pretzel bites.<\/p>\n<p>&#8220;I think the fans will respond to the items,&#8221; Buonopane said.<\/p>\n","protected":false},"excerpt":{"rendered":"Walking through the Sabres Store inside KeyBank Center Thursday afternoon, Ray Lafferty was a man on a mission.&hellip;\n","protected":false},"author":2,"featured_media":554196,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5100],"tags":[1107,229,5133,5,4,1108],"class_list":{"0":"post-554195","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-buffalo-sabres","8":"tag-buffalo","9":"tag-buffalo-sabres","10":"tag-buffalosabres","11":"tag-hockey","12":"tag-nhl","13":"tag-sabres"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nhl\/116417243609213429","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/554195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/comments?post=554195"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/554195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media\/554196"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media?parent=554195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/categories?post=554195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/tags?post=554195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}