{"id":55482,"date":"2025-05-31T06:01:10","date_gmt":"2025-05-31T06:01:10","guid":{"rendered":"https:\/\/www.rawchili.com\/nhl\/55482\/"},"modified":"2025-05-31T06:01:10","modified_gmt":"2025-05-31T06:01:10","slug":"utah-hockey-clubs-effort-to-make-yeti-permanent-team-name-denied-by-u-s-trademark-office","status":"publish","type":"post","link":"https:\/\/www.rawchili.com\/nhl\/55482\/","title":{"rendered":"Utah Hockey Club’s effort to make ‘Yeti’ permanent team name denied by U.S. trademark office"},"content":{"rendered":"

The Utah Hockey Club<\/a> can’t get the puck into the net regarding its efforts to pick a permanent team name. The team intends to have its name in place by the 2025-26 NHL season, but the U.S. Patent and Trademark Office refused a request to trademark “Utah Yetis,” ESPN reported<\/a>.<\/p>\n

“Yeti” or “Yetis” was the preferred choice among the six finalists selected in a fan vote. The other choices are Blizzard, Mammoth, Outlaws and Venom. Remaining the Utah Hockey Club (or Utah HC) is also a possibility.<\/p>\n

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However, copyrights on all six of those names have been refused by the USPTO, according to The Athletic<\/a>. Those rulings are non-final, giving Utah an opportunity to make a case for the names. The team has three months from the dates of the refusals to attempt to move the trademark process forward.<\/p>\n

Mammoth was refused in November, while the other five were stopped in January.<\/p>\n

Fans of YETI<\/a> \u2014 the company that makes drinkware, coolers and bags \u2014 might not be surprised that Utah is encountering difficulty in getting a trademark for “Yeti.” The USPTO refused “Utah Yetis” because of a “likelihood of confusion,” reported KSL.com’s Ryan Miller<\/a>.<\/p>\n

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Even with “Utah” as part of the name, using “Yeti” would be “so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source of the goods and\/or services of the parties,” the USPTO said in its Jan. 9 ruling.<\/p>\n

Though “Yeti” would be the name of an NHL franchise, the team would also sell “clothing, namely, shirts, T-shirts, jerseys, sweatshirts, sweatpants, caps, hats, scarves, infant and toddler one-piece clothing, pajamas, bandanas, underwear, gloves, socks, shorts, suspenders, swim trunks, coats, jackets, robes, pants, leggings, sweaters, ear muffs, cloth bibs, belts, warm-up suits, headbands and wristbands,” according to the trademark application.<\/p>\n

But YETI, or Yeti Coolers LLC, already holds several trademarks in standard and stylized fonts for nearly all of those same items.<\/p>\n

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That’s not an automatic deal-breaker. Utah has to provide more evidence to argue a claim for the new trademark. Maybe the team can consult the Detroit Red Wings, who exist in the same world as Red Wing Shoe Company.<\/p>\n

The six prospective names were selected by fan vote from an initial list of 20<\/a> before Utah Hockey Club began its first season in Salt Lake City after relocating from Arizona<\/a> last April. So far this season, Utah has a 21\u201319\u20137 record, placing it 11th in the Western Conference.<\/p>\n","protected":false},"excerpt":{"rendered":"The Utah Hockey Club can’t get the puck into the net regarding its efforts to pick a permanent…\n","protected":false},"author":2,"featured_media":55483,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[93,5,4,11588,2278,11589,51,5290,232,7118,5291,5289,11587,11590],"class_list":{"0":"post-55482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-utah-hockey-club","8":"tag-detroit-red-wings","9":"tag-hockey","10":"tag-nhl","11":"tag-patent-and-trademark-office","12":"tag-ryan-miller","13":"tag-u-s-patents-and-trademark-office","14":"tag-utah","15":"tag-utah-hc","16":"tag-utah-hockey-club","17":"tag-utah-yetis","18":"tag-utahhc","19":"tag-utahhockeyclub","20":"tag-yeti","21":"tag-yeti-coolers"},"share_on_mastodon":{"url":"https:\/\/channels.im\/@nhl\/114600927802695527","error":""},"_links":{"self":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/55482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/comments?post=55482"}],"version-history":[{"count":0,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/posts\/55482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media\/55483"}],"wp:attachment":[{"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/media?parent=55482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/categories?post=55482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rawchili.com\/nhl\/wp-json\/wp\/v2\/tags?post=55482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}